digital

It is tempting to ditch SEO in favour of promoted Instagram stories or Facebook retargeting, but we advise hotels to use a careful mix of different tactics.

Let’s look at a few basic examples of current marketing trends that hotels are following to fuel brand awareness and drive revenue, starting with something relatively straightforward and simple

If you approach your messages from the perspective of wanting to provide value to your guests, then you’re going to avoid some of the mistakes that a lot of properties make.

It’s natural to feel defensive, angry, and disappointed when a guest posts negative feedback about their experience. What should you do when you receive a negative hotel review?

Uninhibited by algorithms, email marketing presents a unique opportunity to engage with your guests when they are away from your property.

When it comes to hotel advertising channels, Metasearch Advertising is the new, big kid on the block, spanning multiple platforms, multiple placements and boasting extremely healthy ROAS.

This month, the latest digital innovations include a new “Swipe to Visit” feature in Google image results, A/B testing tools in Microsoft Ads, and roll-out of advertisements in Instagram’s “Explore” tab.

In order to create a holistic digital marketing strategy, you must weave SEO and content marketing together by playing off of their respective strengths.

Are there alternative ways to ‘buy’ followers? Definitely! Rather than paying for a specific headcount of new followers, there are other ways to invest your money in growing your social platform.

When it comes to hoteliers, they have started to integrate with global hotel groups to attract other suppliers to participate. A number of key international hotel groups land on the Baidu search page.