digital

Wedding lead generation campaigns look just like normal Facebook wedding ads, however, rather than sending a user to your hotel’s website, the ad will populate a request for proposal form

A temporary closure is all the excuse you need to shift both your goals and paid media budgets to emphasize brand awareness. After all, reaching new potential guests will only […]

You’ve likely been hit with a ton of new questions on your social media channels. If you haven’t already, now is the perfect time to audit posts for questions you can confidently answer

In this video we are talking with Stephanie Smith as she takes us through her 8 point digital checklist for Hotels where they need to temporarily close or suspend operations

In addition to pure profitability, there are other advantages to having active Ads campaigns, probably unknown to many, and perhaps important to some hotels

Retargeting for Hotels is sooo important, that I started talking about it re the Coronavirus, as the one task I suggested every hotel to master, in preparation for the post emergency. […]

As Coronavirus (COVID-19) continues to impact travel, it’s important for hotels to have an action plan in place that addresses both the current state and the future rise in travel […]

With the world in quarantine, I have been surprised to see many hospitality vendors already posting their “recovery and marketing guides,” as if this is a just another minor hiccup

Times are changing fast, and it’s safe to say projections for 2020 occupancy and RevPar have gone out the window. While supply and demand may rebound quickly, RevPar may take longer to recover

After months of stagnancy, many hotels simply won’t be in a position to scale up their operations quickly enough. Will your hotel be ready when this crisis subsides