digital

If you dig into your personas and use them to fuel all parts of your digital strategy, you’ll find deeper connections with your guests, and will end up getting far more bookings.

OTAs have mastered the art of conversion, with websites providing the ultimate user experience. To convince customers to book direct on your website, they need an optimal online experience.

From each personalized message to every retargeting ad, hotels need to analyze what is working and what isn’t, and use this to drive the evolution of their acquisition and conversion strategies

After a brief appearance during 2018, the long-awaited and high-impact product from Google, Promoted Hotels, is back on the front pages of Google Hotel Search.

Your boutique hotel marketing plan should be a constantly evolving piece of your marketing mix. Keep your audience, seasonality, and goals in mind to get the most out of your plan.

Curious to know which package booked well last year, who is the most profitable guest, or why bookings are down? Google Analytics uncovers insights surrounding your website visitors.

Anyone can answer questions on your Google My Business listing. Therefore, it’s best to frequently review your listing and make sure potential guests are seeing the correct answers

With such a large audience and great tools to help you succeed, Facebook is the ideal platform for Hotel Advertisement. With all of Facebook’s comprehensive data who should you target?

Look out social media marketers, there’s a new buzzword in town. Ephemeral content is the latest medium to dominate the internet, and despite what the name might suggest, this trend […]

Investing in a new website can have a huge impact on your hotel’s direct bookings and profit margins. But is now the time for your hotel to make that investment?