digital

Even if the connected trip doesn’t come to fruition in 2020, other technology opportunities will. Focus on connected thinking to be in a position to capitalize on whatever emerges

Today we take a step back to look at how hotels can use segmentation to categorize guests depending on how they booked, how long they are staying and whether they are travelling alone

Valentine’s Day is a popular time of year for couples to head off on romantic getaways. Here we look at a marketing campaign strategy to attract potential guests to your hotel over the Valentine’s period

Understanding Book on Google is important as some booking engines that offer this connection may suggest that opting into this channel removes need to run a CPC campaign with Google Hotel Ads

It’s no secret that Instagram can be a fun and exciting way to bring your hotel’s story to life, but the struggle to balance quality of content with volume of content is a very real struggle for hoteliers.

Web designers are looking to the future and the past for inspiration. Thanks to these opposing design trends, movements and styles it’s safe to say web design in 2020 will be full of surprises.

Some Marketers have a habit of doing things in a certain way, losing sight of the negative effect. Hotel marketers have similar blind spots that affect the success and credibility of their digital strategy.

Experiential marketing is becoming a large player in allowing the consumer to tangibilize the product or service in question, resulting in a much larger personal investment into the brand.

For many hoteliers, digital marketing is still novel territory. Most are too busy running their operations and leaving online sales to the OTAs to give much thought toward a digital marketing strategy.

While Instagram is based on creativity and building communities, some content creators tend to focus on clickbait and misleading content rather than information that ui useful to their followers.