digital

Many of you have seen event cancellations or travelers looking to cancel/re-book their stays. We’ve compiled a digital marketing checklist to ensure you have a list of items to review

Let’s take you through some updates Google have made over the last couple of months and how they are moving to make search even more convenient by improving the online user experience

Whether travelers are scrolling through Facebook to distract themselves from quarantine or to escape the anxiety of uncertain times, people are looking for ways to connect online

Similarly to targeting customers looking to stay in the future, you can target potential guests now with the option to buy gift credit or vouchers for your hotel, restaurant or spa which can be used later.

This advice isn’t limited to dealing with social media during this crisis, you should always place the concerns of your customers at the forefront of your mind whenever posting on social media.

The impacts of coronavirus extends to Google’s services including Google My Business. The situation has been ever-evolving and strategy on this channel is having to pivot just as quickly.

Even if you have been running retargeting campaigns, there are so many things, initiatives and strategies that you can adopt, that might wonder “how have we not been doing this already”

Even if your property is one of the hotels that has had to shut their doors for a couple of weeks or a month, get ready to start pushing out messaging for late spring and summer travel.

While normal marketing activities are been curtailed, there are plenty of actions hotels can take to prepare for recovery and ensure they get a strong headstart when demand starts to improve

As more European countries close borders, it is wise for hotels and OTAs to conserve all possible budget until the situation stabilizes, while finding the most promising areas for opportunity