digital

Temporary Closure Digital Checklist for Hotels
In this video we are talking with Stephanie Smith as she takes us through her 8 point digital checklist for Hotels where they need to temporarily close or suspend operations
Should I Consider Resuming my Google Ads and Meta Campaigns?
In addition to pure profitability, there are other advantages to having active Ads campaigns, probably unknown to many, and perhaps important to some hotels
Why Retargeting for Hotels is so Important
Retargeting for Hotels is sooo important, that I started talking about it re the Coronavirus, as the one task I suggested every hotel to master, in preparation for the post emergency. […]
Hotel Recovery: 10 Digital Strategies While Travel is on Pause
As Coronavirus (COVID-19) continues to impact travel, it’s important for hotels to have an action plan in place that addresses both the current state and the future rise in travel […]
Hotel Marketing and Revenue Management in the Time of Pandemic
With the world in quarantine, I have been surprised to see many hospitality vendors already posting their “recovery and marketing guides,” as if this is a just another minor hiccup
Forecasting RevPar And Occupancy During An Era Of Uncertainty
Times are changing fast, and it’s safe to say projections for 2020 occupancy and RevPar have gone out the window. While supply and demand may rebound quickly, RevPar may take longer to recover
Hotel Supply and Demand will be Flipped: Are You Prepared to Capitalize?
After months of stagnancy, many hotels simply won’t be in a position to scale up their operations quickly enough. Will your hotel be ready when this crisis subsides
5 Evergreen Digital Areas to Focus on During the Downturn
Unfortunately, no one has a timeline for this and when it will end. So the best option is to focus on evergreen digital activity that will benefit your business now and in the future
Email Tactics: Turn Today’s Website Visitors into Tomorrow’s Bookers
Visitors are still researching and exploring for the future, although they are not making concrete plans. Now is a good time to collect email addresses of these website visitors, so you can retarget
SEO after Crisis: How FAQs will Boost your Visibility Online
Apart from FAQs helping your business address key information in times like these, it is a key SEO tactic to ensure that your website achieves visibility online and is voice optimized