digital

Dori puts forward his views on why it’s even more important in the current climate that Revenue Managers must make themselves indispensable

Key is to know where the industry is heading and keep forecasted trends top of mind when considering how to allocate digital marketing dollars

Hotels who have not moved to Google Pay Per Stay (PPS) offering are missing huge opportunity to capture demand without risking their cash flow

So how long do visitors stay on your hotel website? Average is 15 seconds. This means that your website must engage visitors almost instantly

For busy hoteliers who are trying to drive revenue after a very difficult year, email marketing can be the ticket to recovery

When it comes to hotel marketing and advertising, never underestimate the power of hotel Word of Mouth (both traditional and electronic)

Retention is key for your hotel. It’s helps build a long-term business model and acts as a firewall to reduce dependence on intermediation

Concern for the long-term profitability of your hotel assets lies with you alone. The cheapest option will almost always end up costing more

Early insights into Black Friday in 2020 indicate large increases in volume this year. Amazon Prime Day saw significant increases from 2019

We recommend a soft promotion early November and increase spend from mid November. This should help sales of vouchers pick up end November