demand
Modern Revenue Management: Are We Truly Innovating?
We explore the fundamental differences between traditional and modern revenue management and proposing a vision for the future of the field
Why Events Stand Out as Strong Demand Predictor for Hotels
In the world of events, they are not all created equally when it comes to the impact they will have on demand
Decoding Hotel Demand: Mastering Hotel Seasonality for Profit
Instead of looking at what the hotel needs, hoteliers should ask why the hotel demand is lower for these specific days or seasons
What are the Pros and Cons of Dynamic Pricing?
By focusing on area supply and area demand, hotel dynamic pricing allows room rates to fluctuate constantly to capture more business
Economic Uncertainty be Damned, Revenge Travel is Unstoppable!
The revenge travel trend seems to be holding strong, and exponential levels of demand and direct bookings seem likely to continue in 2023
There Is No Such Thing as Forward Looking Data
The phrase “forward looking data” will be less used, and hotels will go back and talk about the good old calendar with seasons, holidays, events, etc
Higher Demand Weekends Produce More Loyalty Point Redemption
A rise in loyalty point redemption is sparking hotel brands to leverage strategies that drive greater brand loyalty among untapped traveler segments
Demand Forecasting in Revenue Management: Key Success Factors
But what are these data sources exactly? What do you need to focus on as you predict demand for your hotel business over the coming year and beyond?
How Demand Forecasting Helps Increase Revenue and Develop Marketing Strategy?
Accurately forecasting future demand for hotel rooms can help hotels increase revenue in several ways. Here are the most important ones:
Benefits and Challenges in Forecasting Hotel Demand
Total revenue forecasting in the hotel industry involves predicting the total revenue a hotel will likely generate over a given period
