demand

This discrepancy between interest and action suggests that search data should not be the sole basis for forecasting demand in the hotel sector

Booking.com provides a clear indicator of how strong demand is, how it’s evolving for our destination, and how we’re performing relative to that demand

We explore the fundamental differences between traditional and modern revenue management and proposing a vision for the future of the field

In the world of events, they are not all created equally when it comes to the impact they will have on demand

Instead of looking at what the hotel needs, hoteliers should ask why the hotel demand is lower for these specific days or seasons

By focusing on area supply and area demand, hotel dynamic pricing allows room rates to fluctuate constantly to capture more business

The revenge travel trend seems to be holding strong, and exponential levels of demand and direct bookings seem likely to continue in 2023

The phrase “forward looking data” will be less used, and hotels will go back and talk about the good old calendar with seasons, holidays, events, etc

A rise in loyalty point redemption is sparking hotel brands to leverage strategies that drive greater brand loyalty among untapped traveler segments

But what are these data sources exactly? What do you need to focus on as you predict demand for your hotel business over the coming year and beyond?