demand
Creative Yield Management Strategies for Hotels and Resorts
Here are some innovative yield management approaches that go beyond the conventional demand-based pricing model
Science Behind Hotel Distribution and How to Maximize Bookings
How can hotels strategically manage their distribution mix to ensure profitability while maintaining rate parity and minimizing commission costs?

How Do I Forecast Demand and Avoid Unprofitable Business?
Set aside time to revisit your forecast and pricing strategy. Is your MinLOS still working as expected? Are there emerging market trends
Hourly Bookings And Opportunities For Independent Hotels
Hourly bookings enable otherwise empty rooms and spaces to generate revenue, though you must take your demand and seasonality into account

How to Analyse the Unconstrained Demand for Your Hotel (Pt 2)
To get a complete picture of the unconstrained demand for your hotel, it is important to analyse both successes and missed opportunities

How to Leverage Behavioral Data to Improve Revenue Forecasting
Behavioral data can give a real-time look at guest interest and demand. Are they spending more time checking out suites than regular rooms?
How Your Mediocre Hotel Guest Experience is Killing Your Revenue
It’s time to confront these challenges head-on and transform every aspect of your guest experience into a revenue-generating powerhouse

Competitors: Know Who They Are and How to Price Against Them
By monitoring a more comprehensive competitors set, hoteliers can better understand market demand and traveler price sensitivity

The Evolution of Hotel Demand Forecasting
Traditional forecasting models no longer cut it. Relying on historical data hinders performance. Demand is constantly influenced by new factors

A Hotelier’s Survival Guide: Understanding Demand (Part 1)
You can still compete for existing demand and above all capitalise on the higher volume of real demand for your hotel. How to do so?