demand
Why Smart Hotels Let AI Drive Their Marketing Ads Strategy
When hotels base their strategy on real-time demand signals, marketing becomes more responsive and more efficient
Why Hotels Lose Money on Quiet Days and How to Fix It
With fewer big events, more hotels, and demand spread thinner, success is no longer about winning three great nights
What to Do When Your Hotel Isn’t Pacing Like Last Year
Pace is information, not a verdict. The hotels that win long term are the ones that treat pacing gaps like clues, not emergencies
Why Direct Bookings Stall (Even When Marketing Looks Busy)
Marketing fails when it operates downstream of demand formation. So even when marketing looks active, growth feels stuck
The Human Calculator is Dead: AI Will Save Revenue Managers
We are entering an era where the Revenue Manager is no longer the person who updates the system, but the one who orchestrates the commercial strategy
The Structural Misdiagnosis Behind Luxury Hotel Demand Generation
Luxury hotels do not have an email problem. They have a demand problem – specifically, a demand ownership problem
Beyond Bookings: Stop Chasing Symptoms, Start Finding Causes
By the time the “intent” shows up, the decision to travel has already been made. You aren’t forecasting bookings, you’re responding to an echo
Why Q1 is the Time to Fix Revenue and Marketing Alignment
Rather than treating alignment as a theoretical goal, Q1 is the time to evaluate how revenue and marketing actually work together
TCRM: 2026 Crystal Ball Predictions for Hotels
Hotels that invest early in AI adoption, proactively monitor demand drivers, and rethink labour strategies will be best positioned
Forecasting That Sells: From Pickup to Profit
To move towards an active strategy, you need to build your logic around pickup and pace. Here is how to turn your hotel forecasting into a growth engine
