demand

If you’re in the office thinking, “Why aren’t these numbers behaving how they should?” you’re not alone. The market is shifting quickly, and not predictably

When ADR growth slows, the smartest revenue managers stop chasing rate for its own sake. What actually moves the needle is balance

High occupancy can distract. A full hotel can be the least profitable version of itself when the wrong segments dominate the house

When things are bad, they get worse. Because low demand and occupancy being met with lower rates ultimately means lower revenue all around

Many hotels don’t have a full picture of how each distribution channel contributes to their business. OTAs may drive strong volume, but at what cost?

In recent years, you’ve probably heard it again and again in the hospitality world: “The market changes too fast – it’s impossible to predict demand.” NB: This is an article […]

The opportunity to capture holiday demand no longer begins in the fall – it starts months earlier. Two key factors that will impact hoteliers this year are:

Properties that adapt their pricing data strategies to shorter lead times and leverage multi-source real-time demand data can outmaneuver competitors

What hoteliers need is a more dynamic approach, going beyond pace and pick-up reports and actually reflects what’s driving demand today

Top hotels are leveraging the revenue managers’ unique visibility across pricing, demand, guest behavior to shape broader commercial decisions