demand

By monitoring a more comprehensive competitors set, hoteliers can better understand market demand and traveler price sensitivity

Traditional forecasting models no longer cut it. Relying on historical data hinders performance. Demand is constantly influenced by new factors

You can still compete for existing demand and above all capitalise on the higher volume of real demand for your hotel. How to do so?

As a hotel, you can’t control demand. What you can do is ensure you capture your fair share by following these three steps:

We aim to highlight the evolving role of revenue managers in an industry increasingly influenced by AI and consider how best to integrate tech advancements

As an industry, we know there are several ways of forecasting and as revenue professionals, we may be asked to contribute to

It is wise for hotels that looking into their price positioning to maintain rather high pricing, because there will still be sell out days

Adjusting your pricing strategy to reflect these nuances can capitalize on the unique demand dynamics for higher-end offerings

Hotel expectations for different demand segments are mixed. Predictions for business transient demand and group demand growth have trended steadily downward

Demand forecasting in hotel industry businesses can take a few different forms. Three of the most common hotel forecasting methods include: