demand

You can still compete for existing demand and above all capitalise on the higher volume of real demand for your hotel. How to do so?

As a hotel, you can’t control demand. What you can do is ensure you capture your fair share by following these three steps:

We aim to highlight the evolving role of revenue managers in an industry increasingly influenced by AI and consider how best to integrate tech advancements

As an industry, we know there are several ways of forecasting and as revenue professionals, we may be asked to contribute to

It is wise for hotels that looking into their price positioning to maintain rather high pricing, because there will still be sell out days

Adjusting your pricing strategy to reflect these nuances can capitalize on the unique demand dynamics for higher-end offerings

Hotel expectations for different demand segments are mixed. Predictions for business transient demand and group demand growth have trended steadily downward

Demand forecasting in hotel industry businesses can take a few different forms. Three of the most common hotel forecasting methods include:

This discrepancy between interest and action suggests that search data should not be the sole basis for forecasting demand in the hotel sector

Booking.com provides a clear indicator of how strong demand is, how it’s evolving for our destination, and how we’re performing relative to that demand