data

NB: This is an article from TravelClick TravelClick, a global provider of data-driven solutions that enable hotels to maximize their revenue, and IDeaS, the leading provider of revenue management software […]

While dedicating the last decade to examining, understanding and refining how revenue managers plan and execute their pricing strategy, the industry can learn some great strategies that are sure to assist […]

NB: This is an article by TrustYou TrustYou, the world’s largest guest feedback platform, now provides its extensive review data to IDeaS Revenue Solutions, the leading provider of revenue management […]

We’re in the information age. There’s no doubt about it. Yet, with all this data supposedly flying around us, it’s hard to know just what to do with it. Even […]

Expedia has made two quite different but interesting moves in recent weeks, but what exactly do they mean? Direct, direct, direct is best is a well-worn mantra in the hotel […]

Advanced Revenue Management is all about following the people (guests) instead of the product (rooms). It therefore involves the application of mathematical techniques to PMS and POS data in order […]

When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making on our websites, leads and revenue. Measuring our […]

A revolution is happening in hotel revenue management. Hotel companies with the highest profit expectations and the most data-driven cultures are beginning to follow the customer instead of the product. […]

Now that Google has officially limited access to Keyword Planner from just anyone or any bot that wanted some good search volume data, the team behind the tool is aiming […]

The data is clear: If you’re not segmenting your guest database and sending targeted emails rather than generic blast emails, your marketing is much less effective than it could be. […]