data

The whole conversation around big data is exhausting. The possibilities are endless. But here we are, every day, worried that we are sitting on a mountain of data but doing […]

There’s arguably no other four-lettered word that has made quicker-and more impactful-moves in the hospitality industry than “data” has. With the ascension of the Internet igniting a brisk evolution of […]

A few months ago, Revinate invited us to collaborate on a starter guide to email marketing for hotels. We wanted to do a bit more than offer some tips and […]

There’s a lot of talk in the industry right now about attribution modelling and that scares the daylights out of a lot of people because it’s super-complicated. Well, your friends […]

Marketing success today can be measured using many diverse metrics. Analytics programs let you measure everything from who and where your website visitors come from to what content they are […]

In our last blog article about attribution models and the user journey, we discussed the different types of attribution models and their main characteristics. We also dipped our toes on […]

The technology ecosystem in the hotel space is changing at a rapid pace. In some cases, companies seem to be appearing from nowhere, offering a brand new solution that solves […]

The U.K. and European market is one in constant flux. We’ve seen security threats in key locations such as Paris and Brussels, the drop in value of the pound, the […]

Analytics, numbers, and key performance indicators play an important role in every business and your hotel is no different. There are hundreds of different ways to calculate, display and act […]

Propensity score modeling, also known as behavioral scoring, is a popular method of descriptive analytics which aims to calculate the likelihood of a user taking a particular action. In my […]