data

Taking the first steps toward personalisation in 2017

Hoteliers are hearing it from industry leaders constantly, in order to remain relevant in the changing hospitality industry, it’s time to ‘personalise’ the guest experience. But what does this actually […]

Read more

Predictive Intelligence: The Path to Loyalty & Beyond

I once stayed in the most charming bohemian B&B owned by a Belgian chef. From the twice-weekly supper club to the eclectic artwork, everything about this B&B was special, but […]

Read more

Loyalty, analytics & digital are driving forces in an Asian luxury alliance

By doubling their footprint, Taj Hotels and Shangri-La are hoping to secure a foothold in the world’s fastest growing travel markets The Asian luxury travel segment is growing rapidly, and […]

Read more

Travel data can supercharge the integration of loyalty with the everyday

In the last year, we have seen significant developments taking place in the convergence of travel loyalty programmes. This came as brands looked to provide members with the maximum flexibility […]

Read more

Why Measuring Guest Feedback is Essential for Hotel Groups

Managing any business across different branches and locations is no easy task, and a hotel group is no exception. As your locations diversify and your business grows, so you need […]

Read more

How Expedia, Hopper and Skyscanner Use Big Data

In the travel industry, airlines and travel agents might categorize you as one of the following types of travelers: a standard traveler, a deal-seeker or a first class frequent flyer. […]

Read more

No More Spaghetti: Where Hotel Technology Must Go in 2017

A fly on the wall of a conversation about hotels and technology will almost invariably hear the word silos. How are technology silos holding us back, for instance? Data silos […]

Read more

man in front of algorithms on wall considering different revenue strategies

The beautiful evolution of hotel room pricing over the last 15 years

What’s an online travel agent, please? Let’s be honest. We in hospitality all played our part in creating and growing them: the online travel agencies such as Expedia, Booking.com, Orbitz, […]

Read more

It’s Not Just About Big Data, Leverage Small Data, Too

Small data results from internal resources like PMS, channel manager, website etc. Hotels need to consider the quality and utility of small data, before looking deep into big data, intelligence […]

Read more

2017 Hospitality Predictions: Emerging Trends in Data Accessibility

Did you know that “complexify” is a word? It means, not surprisingly, to make something more complicated. As a big believer in the value of big data, it’s hard to […]

Read more