data

At every property revenue managers have to make pricing decisions that are crucial in maintaining a healthy bottom line, so it makes sense to use the best available tools for […]

With the advancement of digital technology, travelers are now leaving their digital footprint at multiple touch points, right from researching about possible destination for next vacation, to searching and making […]

Data scientists are becoming increasingly popular and necessary as industries realize the need to manage data points and understand how to collect and breakdown their data to better advance their […]

Marketing segmentation is the process of dividing your customers into groups, so you have a clear understanding of where your business comes from. Are your guests individual or group travelers? […]

When it comes to using industry data and revenue technology for sustainable channel execution, management and results, hotels need to not only prioritize the right types of big data, but […]

With massive amounts of data now available to hotels, it’s safe to say that all future technologies will rely on data and integrations. The need for an independent system to […]

When potential guests arrive at your website, ensure that it is different from the dozens they’ve just visited. Focus your hotel’s online activities on data driven decisions and make your […]

Revenue maximisation is a central, year-round responsibility for all revenue or property managers. But it’s especially tough during periods of low demand, when you need to come up with creative […]

During my time attending the Digital Travel Conference in Las Vegas back in April, I overheard the same takeaway from multiple hoteliers: “If I can just convince a traveler to […]

For special occasions and hotel events, the expectations and stakes are high – for the people who organize them and for the hotels that host them. Reviews and online reputation […]