data

I recently caught a pie-baking competition at a local county fair. While admiring the pies vying for the blue ribbon, I naturally started thinking about how pies and hotel demand actually […]

As data increasingly becomes the difference in a competitive travel landscape, EyeforTravel’s new report explores the possibilities for deep learning Artificial intelligence isn’t new, but it’s finally getting smart, thanks […]

Over the years, the pool of data sources hotels utilize within their business strategies has grown exponentially larger. NB: This is an article by Paul van Meerendonk, Director of Advisory […]

At one airline, the new promotional fare with a three-day purchase window isn’t selling. Another is finding that a large tourist boom in Costa Rica isn’t translating into sales of […]

At the fifth annual Revenue Strategy Summit, Kalibri Labs CEO and co-founder Cindy Estis Green posed a question: How much do comp sets matter anymore? “I’ve had quite a few owners […]

Companies with data-driven business cultures are more productive and profitable than their competition. Hotel organizations, specifically, use data-driven approaches to increase profits amidst market complexity and volatility. One component supporting […]

Google and STR have recently joined forces to share findings on how accommodation searches in New York and London correspond to hotel demand and occupancy data for those markets. NB: […]

The guest booking journey can often be a long one, with a nonlinear approach taken by most travellers. However, in part one of our guest booking journey series, we discovered […]

Perhaps more than any other industry, hospitality is tied to its location. While retail and office work have moved to the internet, hotels remain offline to a certain extent. The […]

Collate, compare, convert. Marketers will recognize this as the customer journey for today’s connected users, who have access to a wider range of instant online research tools than ever before. […]