data

One way to tackle the new normal is operational benchmarking, a process that allows for analyzing, interpreting and operationalizing relevant market data

Hotel operators will monitor ratio of bookings to cancellations but should also keep an eye on their own and competitors’ rates and evolving patterns

We’ll walk you through simple ways to use data to inform your hotel recovery strategy, starting with four W’s of data analysis: who, where, why, and when

Luxury hotels show signs of domestic market recovery. As flights resume, this will likely be reflected with regional, and eventually international travel

Currently we only see a slight intent uptick in inbound travel to Italy, but as this data was from last week we expect a larger uptick in the coming weeks

While we believe the following data points and campaign ideas could be useful to a range of hotels, there is no one-size-fits-all approach to targeting

Hotels will be faced with the challenge of limited inventory, rising costs per occupied room, and the need to fill enough rooms at some minimum price to justify “turning the lights back on”

It’s clear that hotel operators need to know what type of market behaviour they find themselves in and then make the right, data driven decisions

This is a crucial time for travel marketers to engage with local and drive markets. Now more than ever, people are looking for things to do nearby

Recovery timing and booking volume will vary based on business-specific factors, like hotel locations and property types, so act on your own data