data

Tech titans have been growing as a threat across multiple industries, and they’re encroaching into the hospitality industry. Google has moved into the industry, and now Amazon is entering too.

To reveal the full potential of your data we have defined the 4 main stages of data usage and how the data becomes the asset of the hospitality company with more technology taken place.

As hotels strive to optimize their data strategy, we’ve compiled a best practices list that can help hotels get the most from their guest data and set the stage for marrying this with guest intelligence.

The outcomes from the data intelligence can be used to fuel real-time decision-making engines, to identify customers at risk of churning away from your business and much more.

Not everyone realizes it, but data is content’s best friend. This is because content creators use data to leverage their work. NB: This is an article from hebsdigital In fact, […]

Today, data is a key component of any industry, and hospitality is no exception. Now more than ever it can be used to lift the lid on customer behavior and […]

With increased competition, hoteliers like you today are focusing on the guest service aspect to stay competitive. NB: This is an article from Hotelogix While better guest service helps you […]

We get questions from our clients on a regular basis when something in their data doesn’t feel right, has had a sudden change, or just doesn’t make sense. Here are […]

Work smarter, not harder. It’s an age-old sentiment that has inspired countless professional and personal agendas over the years. NB: This is an article by Terri Miller, CEO & Co-Founder […]

Attribution seems like the deep end of the pool in which no digital marketers want to swim. Mostly because it’s hard to know where to start, and we’ve built our […]