data

Revised forecasts for US hotel performance indicate recovery is near, but it’s going to take time before hoteliers see demand and rates return to normal

While hotel performance data will continue to be anaemic for the near-term, May could see the first buds of promise emerge in the Middle East region

While the global impact of COVID-19 evolves, a recent survey of 500+ hoteliers indicates they are aligned on key recovery post-COVID marketing strategies

Data couldn’t be more important in current climate given many properties will be starting with limited budgets, you’ll need campaigns to provide real value

Hotels in Europe did a good job at containing the impact of vanishing revenue on profit, achieving increase in flex percentage on a month-over-month basis

Several hotel casinos across the states in the US are re-opening this week, offering a glimpse of how the industry will recover amid social distancing

The adage “March winds and April showers bring forth May flowers” appropriately captures current U.S. hotel performance – April was a month of grim data

What might the hotel industry expect over the coming months? There is enough data available that reveal hotel trends based on economic relationships

One way to tackle the new normal is operational benchmarking, a process that allows for analyzing, interpreting and operationalizing relevant market data

Hotel operators will monitor ratio of bookings to cancellations but should also keep an eye on their own and competitors’ rates and evolving patterns