data
Art and Science of Converting Hotel Guests on Your Website
Recently, experts from Travel Tripper & Pegasus and LaaSie.AI discussed the art and science of converting guests on hotel websites. This fascinating discussion focused on how hotels can use data […]
Monetizing Data: How Much is Airline Loyalty Data Worth?
Successful data-driven airlines typically attribute value of the airline loyalty data they collect within the loyalty program based on the commercial application of that data. That is to say – […]
Know Your Guest: Discover Your Hotel’s Revenue Opportunity
Business, leisure, walk-in, extended stay: today’s travelers can fall under many different categories. But how do you determine what type of traveler fits your hotel’s needs? NB: This is an […]
What is the Best Revenue Metric? Is ADR and RevPar Enough?
As Revenue Professionals, we all understand the power of numbers. We love data, we live for data and often we can drown in data… NB: This is an article from […]
Hotel Data: Seasonality vs. Moving Average
Tracking the evolution of key performance indicators (KPIs) over time allows hoteliers to identify meaningful trends, create forecasts and budgets and assess the results of different strategies. NB: This is […]
How to Use Hotel WiFi to Boost Revenue and Increase Guest Loyalty.
Hotel WiFi isn’t only great for guests. For every hotel, WiFi increases revenue opportunities, as well as ways to boost CRM efforts with data-rich guest insight
How to Take the Guesswork Out of Competitive Intelligence
What can take the guesswork out of competitive intelligence so hoteliers can start making smart, quick decisions that drive revenue and profitability? Consider these four key elements
3 Lessons Learned from Looking at Aggregate Hotel Rate Data
To access even more actionable rate data, many hotels are turning to rate intelligence platforms, which allow revenue managers to monitor and respond to more granular competitor data in real-time
Daily Market Share Data Takes Revenue Management Strategy to New Level
Revenue professionals should be using a market share report broken down into daily data. It is the way to set RevPARs each day in relation to competitors and recognize impact of strategic decisions.
Is Today’s Hotel Industry Built on Data Driven Personalization?
More than ever, hotels are making use of the vast amounts of data available to them to streamline operations and personalize to ensure they’re hitting the mark when it comes to customer satisfaction.
