data

Data analysis is increasingly becoming the game-changer in enhancing revenue management strategy, so it’s never been more important to harness its power in helping you price wisely.

A hotel marketing manager may need to understand the results of various promotional levers, which means feeding response data into campaign planning models and running scenarios

Data security means protecting data from being accessed, stolen, or damaged by unauthorised persons. Data security may be impacted by cyber attacks and can have serious consequences

Just saying you’re now focused on your guests doesn’t mean you actually are. In fact, if you think about it, making this change means running a different business.

In this podcast we talk about the topic of Market Segmentation and why it is so crucial to developing a strong Revenue Management strategy.

Knowing who your hotel competitors are is essential for your hotel marketing strategy. Below you will find a few key points to help you boost and enhance your property’s competitive analysis.

Once every few years, a new technology comes along that surprises and delights us. Here we discuss how hotels can adopt revolutionary new tech that can help deliver record direct revenue.

Revenue strategy requires a collaborative approach, with every stakeholder understanding how their decisions impact other departments and your bottom line. NB: This is an article from Rainmaker The powerful visualizations […]

RevPAR isn’t profit, which is what really matters. Going beyond RevPAR to look at indicators such as GOPPAR (gross operating profit per available room) offers a truer portrait of the success of a hotel.

In this two-part series, we break down the technology and techniques that help hoteliers boost the metrics that matter most. This follow-up article covers the most impactful techniques