data

There is no right or wrong ratio when it comes to analyzing the data, but understanding the strengths and limitations of each type is key to interpreting the numbers and drawing conclusions from them

Refining your data visualization practices is paramount if delivering value to the end user in the form of actionable insights is your primary objective.

Understanding trends of markets with similar seasonality patterns and exploring business practices of companies in those markets will help ensure your success as a DMO or Property Manager

A key challenge of hotel data management is the high diversity of information. It can be extracted from multiple websites, metasearch platforms, social media, internal docs, reports and systems.

With omnichannel marketing and sales the norm, data is the cornerstone of business enablement; and staying ahead of the competition is dependent on which player can monetize data effectively.

Once the specific aspects of security have been considered across hotel vendors, in order to shift guest perceptions of cybersecurity, hotels are challenged with branding themselves as secure.

In the past, hotel revenue managers relied on rules based systems to handle revenue management tasks. To drive higher revenue results, hoteliers must turn to the capabilities of science based RM

When hotel sales and marketing professionals arrive at work each day, they’re greeted with a deep and wide array of intricate challenges on the path to turn lookers into bookers: […]

Recently, experts from Travel Tripper & Pegasus and LaaSie.AI discussed the art and science of converting guests on hotel websites. This fascinating discussion focused on how hotels can use data […]

Successful data-driven airlines typically attribute value of the airline loyalty data they collect within the loyalty program based on the commercial application of that data. That is to say – […]