data

Many benchmarking, especially from third-party companies, show only comparison with comp set aggregate data. This, in addition to ensuring greater confidentiality, also allows a certain reliability

The digital marketing environment will continue to evolve as more data protection regulation emerges, forcing platforms and advertisers to adjust accordingly

Although the battle between the hospitality giants merely scratches the surface, companies in the industry are harnessing data and technology to power change at an unprecedented speed

Remember that your spa and health club metrics should always give you insight into your operations. These numbers open up opportunities to leverage your assets for what matters: profit

With modern data and benchmarking, you can now move your seasonal strategy from one that’s reactive, to one that’s proactive. Here’s a fresh look at how to plan for seasonality changes

Understanding what the customer is doing while on that booking journey, or how their behaviour has changed since they last booked is an opportunity to react and deliver on the loyalty experience.

Black Friday is one of many possibilities during the year. You shouldn’t ignore “consumerism” dates but instead define a clear plan to leverage the most relevant dates for your target market

Why would Airbnb hosts choose to operate their short-term residential rental businesses in the neighborhood with other existing listings already?

As you map out your hotel performance strategy, remember that there’s more to financial capital than what you’re bringing in with a traditional hotel revenue strategy

Competition analysis plays a vital role in shaping your strategies. It determines your strengths and shortcomings within the market. If done smartly, it gives your business a distinct advantage.