data

To navigate this complicated holiday season, marketers will need a thorough understanding of how the pandemic will impact travel

Due to rising concerns that travelers have when booking, the data that supports their decision is now shifting its structure and content

This is a year like no other and learnings from previous seasonal campaigns may no longer apply. These are new rules of seasonal marketing

Far fewer hotel closings are expected during Europe’s second lockdown. Germany and the UK showed less than 10% closed from the first lockdown

Benchmarking could give hotels the tools to dig out of current financial holes. But, it will take a holistic plan and complete hotel metrics

When news of the travel bubble between Hong Kong and Singapore was announced, interest in hotel searches increased dramatically

Cost side is where hotels saw their profit turn south. Minimal revenue was eaten up by expenses that remained constant enough to make a dent

Retention is key for your hotel. It’s helps build a long-term business model and acts as a firewall to reduce dependence on intermediation

Key to streamlining hotel operations for more profit is to look at hotel KPIs holistically. With benchmarking numbers in hand it’s easier

One thing is for certain, the hunger for travel still remains, and when it is safe to do so, the traveler will be out in droves