data

Hotel marketing, especially direct sale, needs well-structured information for analysis and timely decision making. The first step is knowing the data

You can review insights for each of your auctions to better understand how a competitor is impacting your performance and how CPCs are changing in response

China continues to show positive signs of recovery following relief from lockdowns and trends could serve as a projection model for phased global return

We will have a look at hotels open rate and rate developments throughout Germany as per the examples of Berlin, Cologne, Frankfurt, Hamburg and Munich

For the moment, hotels will rely almost entirely on rooms revenue because, thanks to social distancing, things like restaurants and spas will be eschewed

We will continue to share APAC insights as we monitor the situation and find interesting trends, to help travel marketers shape strategies as we recover

It remains clear that summer recovery will be dominated by domestic travel, followed by intra regional travel. We will continue to share more insights

We look at critical metrics and trends that Revenue and Hotel Managers should pay attention to now, to be prepared for reopening and rate recovery strategy

Expanded drive markets are more difficult to define, however we typically segment this as up-to-6-hour and up-to-10-hour drive radius around your property

Equipped with pertinent data to back up the choices you make, you’ll feel more secure knowing that each step you’re taking is grounded and supported