data

Greek Travel Demand Report: Flight Searches Grow But Begin to Slow
July is preferred for British, Greeks and Germans; Italians and French prefer to travel in August. It’s clear to see the impact of English policy on travel
Negative Passenger Demand Trend Continued in February
The IATA announced that passenger traffic fell in February 2021, both compared to pre-COVID levels (Feb 2019) and to the immediate month prior (Jan 2021)

The Value of CRM Audiences and Insights to Drive Additional Revenue
Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications
Creative Solutions for Setting the Hotel Forecast in 2021
As your forecast evolves predicting demand over a certain period, it is crucial to assess the new customer’s behaviour patterns which can impact occupancy

Putting the Brakes on Spanish Travel: The Ups, Downs & EU Controversy
Recently, Spain has lost about twenty thousand searches per day. Travelers have abruptly interrupted a travel trend that had been growing for about a month
US Hotels Weekly Demand Slips, But Still at Pandemic-Era Highs
Versus the previous week, hotels occupancy was down 1.1.% for the week to 57.9%, and was weakest on Wednesday and Thursday but still strong over the weekend

Customer Relationship Management vs Customer Data Platform
Main difference between Customer Relationship Management and a Customer Data Platform is there in the name: CRM manages relationships, CDP manages data
Harnessing Data and AI: Five Insights From Leaders at The Frontier
Since the universe of data is so broad, service providers are carving out specialized niches in which they refine a variety of complex and even raw sources
4 Essential Hotel Metrics Every General Manager Should Track
Managing a hotel requires visibility and insight into your operations from every angle. Understanding hotel metrics, and how to measure them, is key
Insights on Travel Impact, Middle East and Africa (March)
When compared to 2019, there has been a shift towards domestic travel, with shorter stays, for Eid al-Fitr 2021 in line with current regional restrictions