data
Booking Pace: A Love Affair That Can Be Misleading
Measuring booking Pace is worthless in isolation. Pace Progression contextualizes it by measuring and monitoring the speed of change of future activity
A Year Later, the Hotel Industry Recalibrates, Reassesses
Just over a year after the pandemic, the global hotel industry is slowly stirring from hibernation and seeing at least modest gains in traveler demand
The Winding Road to Recovery in the Spanish Travel Sector
After a false start to Easter Holidays, which brought a halt to what seemed a recovery in travel to Spain, flight searches have started to grow again
Time to Bring Advanced Analytics Into The Strategy Room – Here’s Why.
From marketing and pricing to customer service, advanced analytics is now central to many corporate functions. However, that cannot be said for strategy
How a Data Strategy Can Improve Hotel Profitability and Direct Bookings
While data is important in managing your distribution and improving your profitability, it’s not everything – it’s about creating a strategy
Who is Your Hotel Guest? How to Identify and Attract Customer Segments
Every piece of information beyond a guest name that you can collect will help inform your knowledge of their motivations, preferences, and purpose
Travel Comeback in United States: Spotlight on 4 Key Destination Markets
After over a year of government restrictions in the United States, vaccination rates have accelerated, and the nation is on the verge of a travel boom
Exposing the Hotel Big Data Fraud
In many cases these lists of data source are almost ridiculous: flight search data, social media sentiment analysis, predicted weather patterns, etc. etc
Expect an Onslaught of Travelers Soon – Consumer Sentiment Study
As the virus continues to impact the state of travel and the hospitality industry, we want to continue to provide insights on the sentiment of consumers
Tourism After Lockdown: The Long and Short of Long-Haul Travel
With lockdowns still in place for some regions and the emergence of new virus variants, predicting future travel demand remains challenging