data

model holding a broken heart reflecting that booking pace is maybe a love lost relationship

Booking Pace: A Love Affair That Can Be Misleading

Measuring booking Pace is worthless in isolation. Pace Progression contextualizes it by measuring and monitoring the speed of change of future activity

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A Year Later, the Hotel Industry Recalibrates, Reassesses

Just over a year after the pandemic, the global hotel industry is slowly stirring from hibernation and seeing at least modest gains in traveler demand

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lybra thumbnail image spain travel winding road to recovery

The Winding Road to Recovery in the Spanish Travel Sector

After a false start to Easter Holidays, which brought a halt to what seemed a recovery in travel to Spain, flight searches have started to grow again

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Time to Bring Advanced Analytics Into The Strategy Room – Here’s Why.

From marketing and pricing to customer service, advanced analytics is now central to many corporate functions. However, that cannot be said for strategy

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image of face with data points around showing importance of data strategy

How a Data Strategy Can Improve Hotel Profitability and Direct Bookings

While data is important in managing your distribution and improving your profitability, it’s not everything – it’s about creating a strategy

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Who is Your Hotel Guest? How to Identify and Attract Customer Segments

Every piece of information beyond a guest name that you can collect will help inform your knowledge of their motivations, preferences, and purpose

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Travel Comeback in United States: Spotlight on 4 Key Destination Markets

After over a year of government restrictions in the United States, vaccination rates have accelerated, and the nation is on the verge of a travel boom

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data fraud in hotel industry

Exposing the Hotel Big Data Fraud

In many cases these lists of data source are almost ridiculous: flight search data, social media sentiment analysis, predicted weather patterns, etc. etc

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Expect an Onslaught of Travelers Soon – Consumer Sentiment Study

As the virus continues to impact the state of travel and the hospitality industry, we want to continue to provide insights on the sentiment of consumers

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Tourism After Lockdown: The Long and Short of Long-Haul Travel

With lockdowns still in place for some regions and the emergence of new virus variants, predicting future travel demand remains challenging

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