data
To Rebuild Hotel Profits Begin With Guest Personalization and Smart Data
Hoteliers must ensure they adopt a smart data strategy that is seamlessly able to provide actionable insight from the moment a guest books and arrives
China Hotel Performance: A Look Back and A Look Forward
With the improvement of the Guangdong epidemic, overall hotel occupancy rate in Mainland China rebounded with extremely strong momentum in mid-to-late June

Recovery of Spanish Tourism: Summer Trends & Delta Variant UK Impact
The decisions taken regarding foreign mobility by the UK and Germany, two important markets for Spanish tourism, have had a strong impact on Spanish tourism
How Spain’s Hotels Can Prepare for Return of International Travel
It is time for Spain’s hotels to galvanise the excitement and start building momentum as all signs point north for international travel returning
Growth For US Hotel Industry Simply Spectacular Over Past Month
While summer travel has not yet been “record-breaking” as some predicted, growth for the US hotel industry has been spectacular over the past month

Four Steps to Becoming a Data Driven Hotel Organization
Business Intelligence is an organizational capability that has to be nurtured and grown. If you don’t create a culture of data analytics, no tools can help
What Hotels Should Know About Cookieless Tracking & Google Analytics 4
We go into a bit more detail on Google Analytics 4 and how the change to cookieless tracking might impact your hotel’s digital marketing efforts
The Next Normal: Hotel Benchmarking Post-Pandemic
After disruptions to the global hotel industry, traditional y-o-y comparisons have been rendered far less actionable when benchmarking hotel performance
Global Hotel Demand Uptick Tussles with Competing Costs
The hotel industry is happy to welcome guests back, but a continued revenue shortfall, expense creep and difficult labor market, are impacting bottom line

Europe Travel Hot Spots: Spain, Italy & Greece, with Turkey Close Behind
Analysis of flight search data makes it possible to study trends in tourist demand, the travel preferences of travellers and regions with highest demand