data

For a third week, U.S. hotel occupancy remained just above 57% and 54% on a total-room-inventory basis (TRI), which accounts for temporarily closed hotels

If you wait until the month ends to review your analytics data, you will be missing out on exactly what consumers are looking for right now

There is no dichotomy between PMS data and demand data because, the two combined provide the picture to develop data-based revenue management strategies

If the roadmap goes as projected, we could see occupancy return occasionally to levels that in the past would have yielded higher ADR premiums

Iberia and the rest of Southern Europe are faring particularly well in terms of net new bookings as summer approaches and the appetite for travel rises

As you tailor your marketing based on segment, demand forecasts, and behavior, you’ll gain momentum that drives your revenue management strategy forward

To succeed, companies should have an automation environment with reliable historian data. Then, they need to adapt their big data to a form amenable to AI

Looking at 11 April data, key markets across Europe showed higher hotel occupancy than the comparable period from 2020. Mostly driven by domestic demand

While waiting for the start of the third phase of easing restrictions, which would allow travel abroad from May 17, the British have begun planning holidays

. They struggled to build that important one-to-one relationship with their guests and that meant their conversion rate was lower than it should be