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Business Travel Continues Moving Forward But Variants Impact Recovery

Two recent surveys highlight that whilst the business travel industry continues to report returning optimism, the rise of variants is a cause for concern

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How Travel Brands Can Move Forward as Third-Party Cookies are Phased Out

Even though the final nail in the coffin of cookies is two years out, it’s clear that travel brands need to prepare for the change now

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China’s Uneven Travel Recovery: Long Road to International Travel

There is a silver lining to continued barriers to China’s outbound travel, the domestic market is witnessing an upswing in travelers looking to explore

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image of lybra travel flight search in europe

European Travel Unstable Due to Delta – Some Thriving & Others Collapsing

The travel industry has been affected both by fear of contagion of the Delta Variant, but also reintroduction of travel restrictions by European countries

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Travel Barriers Current Impact: Tourism After Lockdown

Continued effective COVID safe measures and clear communications by travel brands are essential to reassure consumers and mitigate the impact of barriers

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Building Strategies to Drive and Convert More Direct Traffic

One of the most impactful strategies hotels must revisit is customer acquisition. Travelers are shopping in different ways and looking for new experiences

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lybra article image regarding German interest in travel to Spain

Spain: Strong German Travel Interest Uptick in Major Tourist Destinations

This data will help Spanish destinations update their revenue management and marketing strategy to reach those interested in travel to their destination

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In Top 25 US Markets Large Hotels Saw Occupancy Decrease Five Points

While the high points of the summer are behind us, it isn’t all doom and gloom. There is still a good percentage of hotels running healthy occupancy levels

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Asia Pacific: Hotel Performance Ups and Downs

Asia Pacific has a way to go before the region is back to pre-pandemic level. Northeast Asia are ahead of 2020 levels but pacing at roughly half of 2019

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lybra data image spain travel affected

Travel Intentions for Spain Drop, with Balearic Islands Most Affected

Demand for travel to Spanish destinations is in sharp decline and the negative trend is continuing for third consecutive week; due to worsening fourth wave

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