data

While summer travel has not yet been “record-breaking” as some predicted, growth for the US hotel industry has been spectacular over the past month

Business Intelligence is an organizational capability that has to be nurtured and grown. If you don’t create a culture of data analytics, no tools can help

We go into a bit more detail on Google Analytics 4 and how the change to cookieless tracking might impact your hotel’s digital marketing efforts

After disruptions to the global hotel industry, traditional y-o-y comparisons have been rendered far less actionable when benchmarking hotel performance

The hotel industry is happy to welcome guests back, but a continued revenue shortfall, expense creep and difficult labor market, are impacting bottom line

Analysis of flight search data makes it possible to study trends in tourist demand, the travel preferences of travellers and regions with highest demand

Within each metasearch program, cost models can individually become more complicated. For simplicity’s sake, we will focus on CPC and CPA

By using data to understand the real cost and impact of decisions, hotels are able to build a revenue strategy that optimizes net RevPAR and GOPPAR

While some travelers may go back to old ways, many will adopt a hybrid travel model, focusing more on regional drive markets or remote areas over urban

The aim is to describe the main KPIs typically adopted by a hotel to support their business analysis, ranging from RevPAR, RevPAC, CPOR to NPS and beyond