data

On a global level, the last quarter of 2021 had its ups and downs, but evidence continues to build that travel shoppers are ready to see the world again

Not every hotel marketing tactic or package will tickle your guests’ fancy, so you need to look at your guests’ online and direct feedback data

Without shared access to available data and guest profiles across the group, booking opportunities are lost and returning guests go unacknowledged

Data analytics can help understand direct channel performance, but true value comes from comparing your brand to the market and identifying growth potential

Travel intentions are strongly focused on the summer season: unlike Greece’s direct competitors, demand for the summer season is stronger than for spring

While U.S. hotel occupancy remains uncomfortably low, we are encouraged by the movement above 50% as well as the gains seen in urban locations

TMCs expect business travel volume to be much or somewhat higher this year. For hoteliers, this provides some interesting opportunities this year

AI can glean actionable insights from massive data analytics in minutes, empowering marketing professionals to make better informed decisions, faster

Hoteliers should consider assembling a cross-functional commercial strategy team to review and adjust strategies based on macro environmental changes

At no other juncture has social media held such capacity as a tool for driving new business. Here are some measurable goals to consider, along with KPI’s