data
Meaningful Hotel Data: Tracking Adults & Children in Google Analytics
Every single report in Google Analytics is essentially made up by two different elements, dimensions and metrics. NB: This is an article from Direct Your Bookings And the difference is […]
Travel Demand in Western Europe Growing Again Despite The War
According to data regarding flight searches, strictly related to travel intentions of tourists, after a few days of insecurity demand resumed a normal trend
U.S. Hotels Post Highest Weekly Occupancy Since Summer 2021
Boosted by Spring Break and NCAA March Madness, one-fifth of the 166 U.S. markets reported their highest occupancy of the past 32 weeks
Value of Unified Decision Data for Revenue and Digital Marketing
In this conversation we explore the value of unified decision data for both hotel revenue management and digital marketing teams
The APAC Race to Recovery: India, Fiji, and Australia
Observing the largest recovery source markets to key destinations in the Asia-Pacific region, the importance of Australian outbound travellers was evident
3 Key Trends in Q4 for Travelers in Europe, the Middle East, and Africa
EMEA travelers want expenditure reassurance. Flexibility (free cancellation and no change fees) is key when booking flights, ahead of discounted fares.
Spain and the Ukraine Crisis: How Travel Demand Changes
Demand for flights to Spain has decreased and is still unstable, but there is no renunciation of spring travel in favour of future dates
The Hotels Network Launches New Benchmarking Platform for DMOs
For the first time tourism marketers and destination managers can use benchmarking to compare their performance with competing destinations
US Flight Bookings Better Than “Normal”
In February 2022, we see great news for flight bookings, they are nearing or above 2019 levels for the top 25 major US metros
What Hoteliers Need to Know About Pricing in 2022
2022 is a difficult year to predict. 2021 was difficult to predict. And I don’t think many people got 2020 right. So how should you approach your pricing?