data

Meaningful Hotel Data: Tracking Adults & Children in Google Analytics

Every single report in Google Analytics is essentially made up by two different elements, dimensions and metrics. NB: This is an article from Direct Your Bookings And the difference is […]

Read more

graph showing travel demand and flight searches growing in europe growing

Travel Demand in Western Europe Growing Again Despite The War

According to data regarding flight searches, strictly related to travel intentions of tourists, after a few days of insecurity demand resumed a normal trend

Read more

U.S. Hotels Post Highest Weekly Occupancy Since Summer 2021

Boosted by Spring Break and NCAA March Madness, one-fifth of the 166 U.S. markets reported their highest occupancy of the past 32 weeks

Read more

video thumbnail for coffee time chat with erik munoz of lybra about unified decision data for hotel revenue and digital marketing teams

Value of Unified Decision Data for Revenue and Digital Marketing

In this conversation we explore the value of unified decision data for both hotel revenue management and digital marketing teams

Read more

The APAC Race to Recovery: India, Fiji, and Australia

Observing the largest recovery source markets to key destinations in the Asia-Pacific region, the importance of Australian outbound travellers was evident

Read more

3 Key Trends in Q4 for Travelers in Europe, the Middle East, and Africa

EMEA travelers want expenditure reassurance. Flexibility (free cancellation and no change fees) is key when booking flights, ahead of discounted fares.

Read more

lybra article thumbnail regarding Spain and the Ukraine Crisis: How Travel Demand Changes

Spain and the Ukraine Crisis: How Travel Demand Changes

Demand for flights to Spain has decreased and is still unstable, but there is no renunciation of spring travel in favour of future dates

Read more

image for the hotels network announcement of benchdirect destinations, their new benchmarking solution

The Hotels Network Launches New Benchmarking Platform for DMOs

For the first time tourism marketers and destination managers can use benchmarking to compare their performance with competing destinations

Read more

US Flight Bookings Better Than “Normal”

In February 2022, we see great news for flight bookings, they are nearing or above 2019 levels for the top 25 major US metros

Read more

What Hoteliers Need to Know About Pricing in 2022

2022 is a difficult year to predict. 2021 was difficult to predict. And I don’t think many people got 2020 right. So how should you approach your pricing?

Read more