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How To Get Your Hotel Blog Content Seen By More Travellers
What’s even more important than creating interesting, engaging blog content which promotes your hotel? Making sure it gets seen. NB: This is an article from eTourism Because without a content […]
Outshine OTAs: Engage Guests By Telling Your Hotel’s Story
Competing against Expedia, Booking.com and the other major online travel agents for travellers’ attention and bookings is an ongoing battle for all hoteliers. NB: This is an article from eTourism […]
3 Content Marketing Hacks To Cut Your Budget Without Losing Quality
Content marketing is here to stay. In fact, it’s an industry which is predicted to reach an estimated value of $300 billion by 2019. NB: This is an article from […]
If Conversion is King, Make Optimising the Booking Experience Your Focus
The two Cs that are often referred to in e-commerce are content and conversion, we may put them together and say: Good content that leads to conversion is king. For […]
How To Use SEO Data To Boost Your Hotel’s Content Campaigns
Most hotel marketers are aware by now that producing high quality content on a regular basis plays an integral role in getting noticed by the right people online. NB: This […]
7 Trends Influencing Smart Content Marketers
An Echo smart speaker alongside a vintage, burnt-orange lava lamp. It’s a jarring contrast. “Dated” alongside “modern” tends to clash. A hotel team’s handling of social media and content marketing, […]
How to Develop a Successful Hotel Content Marketing Strategy
Content is king! If hearing that one more time makes you want to, well, feel ill, you’re not alone. But like anything that gets repeated by anyone and everyone, the […]
Hotel blogging ideas: How to write creative content that converts guests
It’s easy for upmarket hotels to use beautiful photography to sell their rooms online, but even if you don’t have the most breathtaking interior you can still use personalised content […]
How to create destination content using Airbnb’s Guidebook approach
Our industry may have many varied opinions about Airbnb, but there’s no denying the platform has a great content and customer engagement structure. Airbnb and its hosts put the utmost […]
How Video Content Can Powerfully Boost Your Hotel’s SEO Efforts
Google is getting more and more sophisticated when it comes to differentiating between high and low quality content. Traditional SEO tactics such as link building have been replaced with an […]
