content
3 Ways to Encourage User Generated Content from Guests
A solid social media strategy is composed of many moving pieces – from honing in on who your target audience is down to the type of content you are publishing […]
Foster User Generated Content in Travel: Owned Channels Best Practices
Let’s admit it: When picking a hotel for a trip, our choice often depends on reviews left by previous clients. Many guests will gladly post a photo taken on the […]
8 Golden Rules for Creating Your Hotel Blogging Strategy
When it comes to your online presence, an accommodation blog can seem like a ‘nice to have’, rather than a ‘need to have’. But if done right, blogging can drive […]
3 Content Marketing Hacks That Will Cost You Time and Money
If there’s one thing marketers love it’s shortcuts or, as they’ve come to be known “hacks.” Any trick that helps boost efficiency by speeding up or streamlining a time consuming […]
How To Get Your Hotel Blog Content Seen By More Travellers
What’s even more important than creating interesting, engaging blog content which promotes your hotel? Making sure it gets seen. NB: This is an article from eTourism Because without a content […]
Outshine OTAs: Engage Guests By Telling Your Hotel’s Story
Competing against Expedia, Booking.com and the other major online travel agents for travellers’ attention and bookings is an ongoing battle for all hoteliers. NB: This is an article from eTourism […]
3 Content Marketing Hacks To Cut Your Budget Without Losing Quality
Content marketing is here to stay. In fact, it’s an industry which is predicted to reach an estimated value of $300 billion by 2019. NB: This is an article from […]
If Conversion is King, Make Optimising the Booking Experience Your Focus
The two Cs that are often referred to in e-commerce are content and conversion, we may put them together and say: Good content that leads to conversion is king. For […]
How To Use SEO Data To Boost Your Hotel’s Content Campaigns
Most hotel marketers are aware by now that producing high quality content on a regular basis plays an integral role in getting noticed by the right people online. NB: This […]
7 Trends Influencing Smart Content Marketers
An Echo smart speaker alongside a vintage, burnt-orange lava lamp. It’s a jarring contrast. “Dated” alongside “modern” tends to clash. A hotel team’s handling of social media and content marketing, […]
