budget

Zero-based budgeting is a way to deal with instability. It’s a method of budgeting in which all expenses must be justified on each new period

Without justification, budgeting can feel a whole heck of a lot like guessing. Share of voice gives you that much needed justification

There is space right now to create significance as a brand. People are asking for more value driven options, so up to you to give it to them

The budget process is the opportunity to learn about every inch of your hotel. Really examine what’s going on inside all the departments.

The pandemic has thrown off 2020 forecasts and limited usefulness of historical data, setting a budget for 2021 will be a new experience

With smart, proactive planning, owners and operators alike will emerge from budget season feeling like champions, ready to face the battles ahead

As hoteliers across the land prepare are in the midst of another budget planning season, consider these five tips to help ease the process, and guide you into a successful 2020 season.

If you do the marketing budget when you build the marketing plan, you can determine segments with opportunity and create a plan broken down by month that includes events, trends and seasonality.

Budgeting season is the perfect opportunity for marketing and owners to set and align expectations for the coming year. If armed with the data, the budgeting conversation should be productive.

Waving goodbye to august, summer, holidays and going back to work and the daily routine is a blue moment for many but not for the Revenue Managers and their Budget […]