budget

Historical Data Carries Less Weight in Setting Future Budgets

Even in the best of conditions, setting up next year budgets include some amount of guesswork, relying on historical data and trying to predict the future

Read more

glass jar with money inside and the word budget written on a label on the front

How To Budget Plan Amidst Uncertainty

With historical forecasts irrelevant, it can be useful to do “budget sprints” or shorter budgeting windows better suited to respond to dynamic situations

Read more

Hotel Budgeting 2022: Which Drivers Should You Consider Changing

To have better, more accurate budgeting numbers for the year ahead, hoteliers need to re-evaluate their drivers and establish a new baseline data set

Read more

calculator and balance sheet reflecting improtance of a detailed hotel marketing audit

How a Detailed Hotel Marketing Audit Helps Determine Budget

Before you decide on marketing expenses for 2022, take a step back and see where you sit today in the online marketplace

Read more

How to Successfully Navigate the Choppy Waters of Budget Season

With an “expect the unexpected” mindset and right set of budget & forecasting tools, your ship, er, hotel will confidently chart a course for calmer waters

Read more

How to Prepare a Successful 2021 Hotel Digital Strategy & Marketing Budget

Key is to know where the industry is heading and keep forecasted trends top of mind when considering how to allocate digital marketing dollars

Read more

Hotel Budgeting 2021: Planning For Season Unlike Any Other

Budgeting for 2021 is a new horizon for us all. Financial planning is not business as usual and crafting the perfect budget is challenging

Read more

Budgeting Season is Here: Oy Vey! But It Doesn’t Have To Be

Zero-based budgeting is a way to deal with instability. It’s a method of budgeting in which all expenses must be justified on each new period

Read more

The Buzz Phrase You Need to Know this Budgeting Season

Without justification, budgeting can feel a whole heck of a lot like guessing. Share of voice gives you that much needed justification

Read more

More (Brand) Power to You: Don’t Cut Your Marketing Budget

There is space right now to create significance as a brand. People are asking for more value driven options, so up to you to give it to them

Read more