If you do the marketing budget when you build the marketing plan, you can determine segments with opportunity and create a plan broken down by month that includes events, trends and seasonality.
Waving goodbye to august, summer, holidays and going back to work and the daily routine is a blue moment for many but not for the Revenue Managers and their Budget […]
The budget exercise is one that we commonly dislike because it is so long and people are often discouraged because they do not see their department getting more resources.
As every hotelier knows, budget season is the most stressful time of year. It doesn’t matter whether you’re a GM, marketer, revenue manager or even an owner – we’re all […]