budget

How to Prepare a Successful 2021 Hotel Digital Strategy & Marketing Budget

Key is to know where the industry is heading and keep forecasted trends top of mind when considering how to allocate digital marketing dollars

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Hotel Budgeting 2021: Planning For Season Unlike Any Other

Budgeting for 2021 is a new horizon for us all. Financial planning is not business as usual and crafting the perfect budget is challenging

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Budgeting Season is Here: Oy Vey! But It Doesn’t Have To Be

Zero-based budgeting is a way to deal with instability. It’s a method of budgeting in which all expenses must be justified on each new period

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The Buzz Phrase You Need to Know this Budgeting Season

Without justification, budgeting can feel a whole heck of a lot like guessing. Share of voice gives you that much needed justification

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More (Brand) Power to You: Don’t Cut Your Marketing Budget

There is space right now to create significance as a brand. People are asking for more value driven options, so up to you to give it to them

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Why Does it Take So Bloody Long to Do the Annual Hotel Budget?

The budget process is the opportunity to learn about every inch of your hotel. Really examine what’s going on inside all the departments.

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Hoteliers Plan for a Budget Season Unlike Any Other

The pandemic has thrown off 2020 forecasts and limited usefulness of historical data, setting a budget for 2021 will be a new experience

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Budget Season Is Here and the Gloves Are Off

With smart, proactive planning, owners and operators alike will emerge from budget season feeling like champions, ready to face the battles ahead

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5 Tips for a Successful Budget Season

As hoteliers across the land prepare are in the midst of another budget planning season, consider these five tips to help ease the process, and guide you into a successful 2020 season.

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Your Revenue Management Checklist

10 Items to Include in Your Hotel Marketing Budget

If you do the marketing budget when you build the marketing plan, you can determine segments with opportunity and create a plan broken down by month that includes events, trends and seasonality.

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