brand

Are you relying only on guest surveys and reviews, which we all know are skewed and biased? Or do you have leaders observe, score, and coach guest service?

In summary, brands must find a way to differentiate themselves and develop “tribes” of customers who identify with their particular brand

A brand protection campaign might not fail due to poor execution; it could simply be distribution or revenue issues making direct channels less appealing

A hotel brand is a result: it is the feeling and perception generated in each person, by the brand story that is told, demonstrated and/or experienced

Read on to get insights into the power of hotel branding and how a compelling brand can build trust and ultimately help you grow your direct business

The opportunity lies in embracing branding as a consistent practice, where logo and tagline come last and branding takes a seat in the heart of the business

Creating a compelling hotel brand identity can help you resonate with your target audience and set you apart from the competition

When hotel branding is used as a way to express your values and larger mission, it attracts guests – and employees – who are in alignment

Social media can be a good sales channel, but organically, it’s a place to build your brand and showcase everything that’s great about your hotel

Keeping your hotel messaging consistent across all of your platforms is a huge part of how successful the delivery of your brand story will be