booking

Have things changed in how OTAs have been running their business from operational perspective? In 2 single words: Marketing and Distribution

Europe saw its lowest hotel occupancy level during the first weeks of March. During August, Europe posted an occupancy level as high as 44.7%

It’s tempting not to spend on ppc advertising to keep overheads low but neglecting your direct bookings strategy could be detrimental

Mid-week occupancy can be difficult to maintain but when you pull the right strings on social media capturing guest attention becomes simpler

Although travel intent is growing, as restrictions and lockdowns continue to be implemented, there is naturally some confidence volatility

This tells us that holiday travel is still open to happening, you should consider activating marketing campaigns to target holiday travelers

Boosting your official website’s direct sales internationally is a challenge, but it is key to ensure you don’t become easy prey for the OTAs

Future demand pattern for September to December 2020 shows consumers are taking short-term decisions about travel and not planning in advance

Even if you leverage metasearch to drive direct bookings on your website, are they the type of customer to come back again and again? Nope!

The trend we are currently seeing for Labor Day reflect a positive pattern of improved booking demand compared to the earlier summer holidays