booking
Three Hurdles to Direct Sales
Reducing or simply eliminating these hurdles should be your number one priority, as it will increase the volume and profitability of your direct sales
OTAs Spending Big to Lure Travelers This Summer
OTAs spending heavily on marketing to get more people to book flights and accommodation as they look to make the most of the upcoming summer season
Would You Like 20% Conversion on Potentially Lost Guests? (Case Study)
The team started to look for an effective way to elevate the online guests experience and engage with those visitors before abandoning the website
How Can You Protect Your Top of Funnel Investment?
Within the booking funnel, one wrong move can ensure a prospective guest takes their business elsewhere and, in some cases, they may never look back
Understand And Make The Most of Your Demand Data
When analysing direct sales, don’t overlook the booking request data you receive, both the total requests and the requests you’re unable to fulfil
How to Optimise Your Website for Conversion and Drive Revenue
Your website can help you unlock revenue if it’s professional, attractive, and fully integrated. There’s a lot that goes into accomplishing this
Clear Guest Behaviour Trends are Emerging for Summer 2022
Guests crave enriching travel experiences and are willing to reach deep into their pockets to ensure they get them. But they will also be more discerning
How to Manage Your Hotel Booking Channels for Maximum Revenue?
Each booking channel has a different cost associated with it and they all reduce the actual revenue which the hotel receives from a room booking
Want to Attract Group Bookings to Your Hotel?
Group bookings are a great way of taking advantage of your marketing and distribution costs while maximizing human resources that go into guest acquisition
Hotel Overbooking Strategy: What You Need Know
When properties purposefully book beyond their capacity to create a buffer for last-minute cancellations or no-shows, it is part of the overbooking strategy