booking

Direct Booking: Isn't It Time We Were More Direct?! [Event Replay] jurrnee event thumbnail

Direct Booking: Isn’t It Time We Were More Direct?! [Event Replay]

Is it possible for non-branded properties, with smaller marketing budgets, to win the direct booking “war”? If so, how?

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Online Booking Trends and Stats Every Hotelier Should Know

These are especially important as hotels look to optimize their booking channel and increase conversion rates, which have historically been very low

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Tips to Revenue Management: Use Data Points to its Maximization

The data alone is of no use until you know how to use it. You may have all the data you need but to maximize revenue, you must know what to do with it

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Is Your Hotel Website Giving Mixed Signals To Guests?

Does your property or group of hotels have amazing value to offer, but online visitors keep abandoning your hotel website before booking

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Lead Time: What Is It, How To Calculate It And Why It Matters

Lead time is a formula used to calculate the time between a guest confirming a reservation at your hotel, and their arrival date

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Independent Hotels Can Compete With Brands Using Modern PMS

Here are four existing hotel PMS capabilities that are leveling the playing field for independent operators

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How To Optimize The Customer Journey For Mobile Connected Guests

Make sure your mobile website showcases your property with stunning images, glowing reviews, recommendations and special promotions

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Price Ambiguity: Are Price Comparison Tools Harmful?

If price comparison widgets (PCWs) were useful we would see shorter booking journeys, which is the exact opposite of what we’ve been seeing in recent years

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Is Wellness Tourism Part of Your Direct Channel Strategy?

As the trend of wellness travel continues to thrive, there is clearly an opportunity to find the right positioning and communication of relevant packages

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How To Promote Direct Hotel Bookings – A Concise View

Tourists seek the most flexibility possible, and the direct bookings channels’ flexible terms, scope for changes, and instant refunds can win out

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