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By solidifying critical aspects of your hotel digital marketing strategy through actively managing them, you can cultivate repeat bookings

While for some hoteliers it’s best to avoid overbooking altogether, for others, a good strategy can increase revenue and improve occupancy

We’re confident that Bing Hotel Ads can play a pivotal role in driving direct bookings for your hotel. Don’t miss out on this hidden gem!

Calculating customer acquisition costs is challenging. Costs are often distributed across departments and vary by channel

We take an in-depth look at both OTAs and direct bookings – examining their pros and cons in light of today’s marketplace

Let’s take a closer look at a direct channel strategy that is driving higher website conversion rates and welcoming more guests for Halloween festivities

Two of these confusing visibility boosters are the “free room upgrade” and “free breakfast” by Booking.com. Do you know how they work?

Get collaborating today to leverage all the types of data and analytics your business has access to and boost bookings and revenue

In the planning phase, travellers are considering their destination options and, like the research phase, they turn to numerous different resources

In this discussion we change tack a little and look at possible medium to long term implications of not addressing your hotel price competitiveness