booking

By understanding the influence of guest reviews on booking decisions hoteliers can maximize revenue potential and maintain a competitive edge in the market

Hoteliers might consider funds that were previously allocated to areas with low return which could be redirected towards high return metasearch advertising

We explore the fundamental differences between traditional and modern revenue management and proposing a vision for the future of the field

Keep a finger on the pulse of pop culture. Regularly view platforms like TikTok, check trends on Netflix or Prime, and set Google Alerts for your town

A well-responded RFP can lead to a profitable booking but the sheer amount of effort required to sift through numerous unqualified RFPs can be overwhelming

Finding the right distribution channels and choosing cost-effective ones at high-demand times will help determine when to sell rooms and which channels to improve profits

Metasearch marketing isn’t just a trend; it’s a dynamic force shaping the future of how travellers discover and choose accommodations

In early-April 2024, a Total Solar Eclipse will once again pass over cities across North America and drive an influx of spectators in need of overnight accommodations. That means a […]

In the world of events, they are not all created equally when it comes to the impact they will have on demand

Last minute bookings enable you to fill rooms that otherwise go unsold, so it’s worthwhile to create a strategy for them. Use these tips to get started!