booking

In 2024, embracing the potential of metasearch is no longer an option, but a necessity for hoteliers looking to thrive in the competitive hotel landscape

In rethinking the first step of the guest journey as problem recognition, we uncover a more grounded and comprehensive framework for engaging with guests

There are many articles about customer service in stay. But they fail to address customer service provided before potential customers turn into guests

Two separate trials were conducted on Hotel At Six’s direct channel: one specifically for visitors from Sweden and another for international visitors

This discrepancy between interest and action suggests that search data should not be the sole basis for forecasting demand in the hotel sector

Fortunately, there are a few strategies that hoteliers can use to checkmate OTAs and encourage more hotel direct bookings

With so many hotels having their eyes set on locking in holiday bookings, it’s only natural that the competition is fierce

True revenue success lies in mastering the art of yield management – a strategic approach that goes beyond mere occupancy numbers

If you want guests to keep coming back, you need to evolve with them. If you are offering the same things as five years ago, your results won’t improve

Booking.com provides a clear indicator of how strong demand is, how it’s evolving for our destination, and how we’re performing relative to that demand