booking
Driving Direct Bookings Comes at a Cost Too
A little over a year ago, I wrote an article that struck a sensitive nerve: Hotels Promoting Direct Bookings: It’s About Time! Perhaps this is why it was widely shared […]
Seven ways to boost customer conversion rates with neuroscience
According to web research company, Baymard Institute, two out of three (67.45%) online shopping carts are abandoned before purchase. Every travel retailer knows tools such as discount codes and flash […]
Google Flight Search: a dead man walking?
Bobby Healy, one of Google’s most outspoken critics, shares his opinion on what the European Commission’s fine means for flight search, and argues that a dedicated travel industry council might […]
How to take a bigger piece of the travel pie
Travel ecommerce has grown rapidly since the emergence of Expedia back in 1995. With the industry now at the point of saturation, it’s time to get savvy with your […]
Is Google becoming the biggest hotel metasearch engine?
Google has always been a giant of the search world, but now it seems the behemoth is expanding even further to take over the metasearch arena for hotels and travel. […]
Booking.com Expanding Beyond Hotels Into Flights, Cars and Restaurants
Booking.com is renowned for its hotel-only focus but its homepage now features tabs for flights from Kayak, car rentals from RentalCars.com, and restaurant reservations from OpenTable, all sister companies owned […]
Guest loyalty through direct channel is cornerstone in struggle with OTAs
A traditional priority for hotels has been to please and satisfy their clients with the clear objective that the client returns to the hotel on his next visit to that […]
Hotel CEOs Love Direct Booking But Have Varied Views About Strategy
Earlier this month, Hyatt Hotels & Resorts surprised many in the hotel industry when news leaked during its current contract negotiations that the company was threatening to abandon Expedia and […]
Guest reviews considered more independent and trustworthy when booking
In a recently published article, the researchers identify the six features that have the greatest influence on the booking intentions of business travellers in mainland China, they suggest that hoteliers […]
trivago Express Booking – what is this new tool?
trivago has launched a new tool for its metasearch engine called trivago Express Booking. Just like we did with the launch of TripAdvisor’s Instant Booking and Book on Google, […]
