booking
British Airways, Lufthansa and a smell-the-coffee moment over distribution
It has taken two years, but two major global carriers have now started to put the squeeze on the old airline distribution model. Is it an attack by Lufthansa and British […]
Tips and tricks to get the best from your online booking engine
An online booking engine for your hotel is imperative if you want to capture direct bookings and reduce the commission you pay to online travel agents (OTAs). The majority of […]
Recover Lost Website Revenue and Drive Higher ROI Just Like OTAs
The hospitality industry spends billions of dollars every year driving traffic to their websites, yet 81%* of visitors leave before completing their booking. This presents the hotelier with two key […]
Hotel Distribution & Online Reputation key to RevPAR Management
Think of a time when you want to buy something that you have been wanting for a long time. Did you do enough research and due diligence? Now that you […]
How hotels can counter high OTA cancellation rates
To entice consumers to book early, OTAs frequently advertise a free cancellation policy. Along with booking well in advance, the same tactic is used to encourage consumers to book multiple […]
What summer trends do hoteliers need to know to maximize bookings?
With trivago’s 1.4 billion annual searches, we see many clear trends in user search behavior and preferences. From that data*, we ascertained some best practices for hoteliers to follow […]
Optimizing your online channels: 9 proven ways to make OTAs work
Like Google, OTAs have their own algorithms to determine how hotels rank on their website. I would know; I worked at one for many years. NB: This is an article […]
Unhealthy Booking Ecosystem: Relying On One Source of Digital Bookings
An unhealthy booking ecosystem is slowly emerging in the hotel meetings sector – and it needs to be stopped. The hotel meetings sector is going from strength to strength, with […]
Top 5 Reasons Live Chat is a Must for Hotel Websites
Most consumers today are very comfortable using Live Chat to engage with brands and find it extremely convenient to be able to do so at a time and place of […]
Website Behavior: Key Findings That Impact Your Hotel Website
Findings from a 2017 Travel Website Behavior Study by Fuel and Flip.to suggest that your hotel website is THE MOST influential factor when researching and booking a hotel. In fact, […]
