booking
Optimize Your Hotel’s Facebook Page to Drive More Direct Bookings
Facebook continues to dominate as the world’s largest social network. In June 2017, Mark Zuckerberg announced that the Facebook community had reached 2 billion users! User engagement is also growing. The […]
Are all hotel booking engines made equal?
For many hotels, choosing the right booking engine often comes down to price. Rather than investing in the best product, the CRS vendor offering the cheapest deal can seem like […]
Hotels Versus OTAs: Who Is Winning Over Millennial Travelers?
The American Hotel & Lodging Association recently unveiled a new campaign designed to spread awareness about the “dangers” of booking a hotel through a third party. The campaign is a […]
Here’s One Way Hotels are Failing Pre-Arrival Guests
When it comes to pre-trip guest communications, the rest of the travel industry has left hotels far behind. As a result, travelers have far higher expectations, even compared to just […]
When Are Highest Value Leads Generated on Google Hotel Ads?
When it comes to metasearch traffic, the data for determining weekly trends for your account is readily available. We wanted to take it a step further to get a better […]
5 tools to improve your direct booking conversion rates
The average conversion rate for direct bookings is about 1%. How to convert those 99% visitors who leave the website? NB: This is an article from GuestCentric Recently, hoteliers have […]
Hotels should leverage indirect channels to win new business
How should hotels be reaching out to potential customers? When it comes to distribution channels, the discussion should never just be limited to the hotel’s relationship with online travel agencies […]
How to get more bookings through your hotel’s Facebook page
Within the travel world, nothing is more powerful than the social connection between people, particularly through Facebook. If travellers aren’t sharing photos and videos of their trip, then they’re probably […]
Taking advantage of indecision to drive direct bookings
Currently, there are several indicators showing that there is significant indecision among customers when choosing accommodation. NB: This is an article by GuestCentric This stems from the huge diversity of highly […]
Four ways hotels can increase direct bookings
A new study from Barclays Corporate Banking has found that 37% of British holidaymakers plan to book their stays directly through hotel websites or self-accommodation providers this year compared to […]
