booking

Incentive structures prioritize short-term financial metrics like RevPAR and RGI, which leads to the neglect of the long-term benefits of direct bookings

To enhance monthly RevPAR, hoteliers must adopt strategic approaches that leverage market insights, guest preferences, and current trends

With a “book and join” option, hotels have a unique opportunity to convert their customers into loyalty members

The principle of customer-focused website design and management is vital, particularly for hotels where customer engagement is key to success

Hotels have an incredible opportunity to exceed guest expectations and maximize revenue potential with the help of new-age tools and processes

Whether reservations come directly or through OTAs is secondary, as the primary concern is filling rooms that would otherwise remain empty

This hypercommerce approach not only enhances the booking process but aligns with desires of a generation that values spontaneity and discovering new destinations

Direct bookings boost profits, enable personalized experiences, data collection, targeted marketing efforts and can foster brand loyalty

When independent hotels participate in the most profitable marketing channels, brand visibility increases exponentially and reliance on OTAs decreases

Channel management is vital for a hotel’s commercial success, with increasing reliance on OTAs driving room night reservations and emergence of metasearch