booking
Using Incentives to Boost Direct Bookings
There are plenty of incentives you can use to win direct bookings, and many of these cost less than OTA commissions
What is Hotel Guest Messaging and Why is it Important?
In today’s fast-paced hotel landscape, a guest messaging strategy drives revenue by increasing direct bookings, upsells, and loyalty

Future of Hotel Booking Policies: Flexibility vs Revenue Security
While flexible booking policies are a win for travelers, they can create risks. The future is about flexibility while maintaining revenue security
How to Get Your Hotel Found in AI Search
Unlike traditional search engines that show a list of links, AI search offers direct answers, personalized recommendations, and conversational responses
Hourly Bookings And Opportunities For Independent Hotels
Hourly bookings enable otherwise empty rooms and spaces to generate revenue, though you must take your demand and seasonality into account

7 Best Ways to Create Guest Journeys That Amaze Your Guests
One of the reasons why guest journeys have become so popular is because they help hoteliers deliver a seamless guest experience

How to Analyse the Unconstrained Demand for Your Hotel (Pt 2)
To get a complete picture of the unconstrained demand for your hotel, it is important to analyse both successes and missed opportunities

How to Leverage Behavioral Data to Improve Revenue Forecasting
Behavioral data can give a real-time look at guest interest and demand. Are they spending more time checking out suites than regular rooms?
What Perplexity AI Means for High-Consideration Hotel Bookings
Perplexity uses AI to answer user queries, offering intelligent, contextual responses. It is part of a movement towards more intuitive user experiences
Why Guest Reviews Matter More Than Ever in 2025
With AI-driven personalization and growing reliance on OTAs, guest reviews are no longer just an afterthought, they are a decisive factor in guest booking