booking

Digital Transformation in Hospitality: A Guide for Luxury Hotels

More than 1.18 billion people traveled internationally last year, and Asia-Pacific cities collectively claimed almost 25% of those arrivals. This year, growth rates are expected to be 5% to 6% […]

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Why the hotel online booking web page is now secondary

“Direct is best”; “101 ways to avoid paying OTAs”; even “How to Win The OTA War”. We’ve all seen countless taglines and blog posts of this nature. In fact, we’ve […]

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Hotels step up their online game to encourage direct bookings

Getting guests to book directly on a hotel’s website rather than through an online travel agent (OTA) is a key challenge that hoteliers are gearing up to tackle in 2018. […]

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Why you shouldn’t participate in Booking.com “Risk Free Reservations”

Booking.com is launching its new programme: “Risk Free Reservations”, at least for some hotels here in Spain. They are doing so in the same way as with other programmes the […]

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Hotel Marketing Insights: The modern traveller’s path to purchase

Sojern has released a new report on the modern travellers’ path to purchase, confirming that it isn’t viable for hotel marketers to address the lowest common denominator. The report finds […]

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6 hotel booking trends we’re watching in 2018

Significant changes look set to transform the travel industry in 2018. Blockchain technology, China’s booming tourist sector, and the continuing travel ambitions of Airbnb, Facebook and Google all look set […]

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The Future of the Internet Booking Engine

Expedia launched October 22, 1996 as a division of Microsoft. It was in that decade the Internet Booking Engine (IBE) was born. NB: This is an article by Glenn Wirick, […]

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How Metasearch Tools Empower Hotels in 6 Points

Today, hundreds of thousands of hoteliers around the globe are empowered to take control of their hotel profiles and drive bookings through the use of metasearch marketing tools. And these […]

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Booking engine conversion rates: How do you measure up?

If there’s one thing we know about at Triptease, it’s online conversion rates. The funnel leading from curious website visitor to satisfied hotel guest is one we spend every day […]

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Buyer’s Guide to Choose the Best Hotel Booking Engine

There’s no denying that there are a load of hotel booking engines to choose from and it can be difficult to choose the best one for your hotel. Of course, […]

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