booking

In relation to bookings made in June, we can see 30% are for resorts or destination properties, 18% for rural properties and 24% for city/town properties

In order to get travelers started on the process, it’s key to examine the needs of the traveler. What are they, and how do they influence booking decisions?

Most hotels are in a mode of profit recovery so getting the right distribution mix and lowering distribution cost just became mission critical

Equipped with pertinent data to back up the choices you make, you’ll feel more secure knowing that each step you’re taking is grounded and supported

While the industry was shrouded in uncertainty, these KPIs acted as a guideline to alert marketing teams of shifts in user behavior

Although entrenched, OTAs like Booking and Expedia are not invincible! However, challenging them requires courage, agility but most importantly innovation

We look at what happens when a booker visits your website, the biggest mistakes hotels make and simple tips to improve your chance of securing the booking?

In part 1 we explore the challenge to drive and convert more direct booking business, what are some basic errors made and ultimately, is it worth it?

We have identified 8 strategies that you can implement to transform your hotel both in profit and in attitude to revenue, distribution, sales, and marketing

It provides insight into planning and forecasting from a revenue management perspective, the foreseeable behaviour of different markets and resulting action