bleisure

Actionable Strategies to Capture Bleisure Travel

Two-thirds of bleisure travel starts off as business trips, as travelers work first and play later, while one-third do both intermittently

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Attracting New Kinds of Business Travellers

Whether you’ve created target personas based on bleisure/workation travellers yet or not, it’s a good idea to do so

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lady working in a hotel possibly on a bleisure trip or workation

Bleisure Trips & Workations: Hotel Positioning for Hybrid Travel Trends

Once you understand the mindset that drives hybrid travel experiences, the key is determining how to entice these guests to your hotel

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Bleisure Travel and Workations: Capitalize on Modern Business Traveler

Bleisure trips and workations are two sides of the same coin, but they’re also completely different. People experiencing them have different motivations

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man in suit walking with a surfboard reflecting new profile of the digital nomads

Digital Nomads at Hotels: Here to Stay or a Passing Trend?

We think the digital nomads trend is not going anywhere anytime soon so catering to these travellers will be a great way to boost reservations at your hotel

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Bleisure and Digital Nomads: The Future of Business Travel

The pandemic served as a temporary kill shot to the business travel industry. A tech-savvy and adaptable hospitality industry is rising from these ashes

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man in suit walking with a surfboard reflecting new profile of the digital nomads

Is Bleisure Still a Thing? Spoiler Alert: It Definitely Still Is

Bleisure travelers tend to be greater spenders during their “micro-vacations”. With their company picking up the bill they can spend more on in-hotel expenses than a typical guest might

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Bleisure Travel Continues to Rise: Here is How to Leverage It

There’s no doubt that bleisure travel will continue to rise in the future, providing independent hotels with the perfect opportunity to attract more guests that are willing to spend more money

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How to Entice Corporate and Bleisure Travelers to Book Your Hotel

Bleisure travel has seen a huge increase in the past two years. According to Expedia’s recent report titled Unpacking Bleisure Traveller Trends, there’s been nearly a 40% rise in bleisure […]

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A Bleisure Path to Purchase and How to Market to it

According to a survey from Bridgestreet Global Hospitality, 83% of respondents say they use time on business trips to explore the city they’re visiting. NB: This is an article by […]

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