bleisure

There have to be categories that guests fall under. There are huge implications on profitability by not effectively strategizing around segmentation and mix

Bleisure travel and the recovery of global business travel present a unique opportunity for hotels in several ways

Two-thirds of bleisure travel starts off as business trips, as travelers work first and play later, while one-third do both intermittently

Whether you’ve created target personas based on bleisure/workation travellers yet or not, it’s a good idea to do so

Once you understand the mindset that drives hybrid travel experiences, the key is determining how to entice these guests to your hotel

Bleisure trips and workations are two sides of the same coin, but they’re also completely different. People experiencing them have different motivations

We think the digital nomads trend is not going anywhere anytime soon so catering to these travellers will be a great way to boost reservations at your hotel

The pandemic served as a temporary kill shot to the business travel industry. A tech-savvy and adaptable hospitality industry is rising from these ashes

Bleisure travelers tend to be greater spenders during their “micro-vacations”. With their company picking up the bill they can spend more on in-hotel expenses than a typical guest might

There’s no doubt that bleisure travel will continue to rise in the future, providing independent hotels with the perfect opportunity to attract more guests that are willing to spend more money