bernerbecker

icons on mobile phone including well known otas expedia and booking reflecting proliferation of options beyond hotel direct bookings

Booking.com Best Practice Guide for Hoteliers

We focus on the peculiarities, best practices, and other aspects of booking.com and provide some insights to help you set up in the best possible way

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clear lightbulb reflecting increase in hotel energy costs and whether hotels should consider charging an additional energy flat rate

Should Hotels Consider Charging an Energy Flat Rate Surcharge

What are the advantages of hotels levying an energy flat rate surcharge and what are the dangers that should be considered?

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music event reflecting an area where hotels can maximize direct bookings by tapping into local events

MEGA Events: High Impact Events Fuelling High RevPAR

Strong leisure travel with many high impact events are fuelling a high RevPAR in those destinations, where typical business destinations are yet to recover

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Winter Might Be Coming, But Spring Can Still Bloom for Hotels veit meier berner+becker interview YouTube Thumbnail

Winter Might Be Coming, But Spring Can Still Bloom for Hotels

We look at how global economic factors might influence different traveller attitudes and why hotels must revisit some basic revenue management principles

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State of German Hotel Market Through Summer And Into Winter berner+becker interview youtube thumbnail

State of German Hotel Market Through Summer and Into Winter

We review how the different German hotel sectors have faired this Summer and what might happen as we head into the Autumn and Winter

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Market Segmentation: Back To Basics As We Recover berner+becker youtube thumbnail

Market Segmentation: Back To Basics As We Recover

Continuing our theme of back to basics, we follow up our last discussion around forecasting, this time we focus on segmentation

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starting line of a 2 lane race reflecting importance of getting your starting price right

Your Starting Price Is Key To Success

How do you then find the correct price point from the start? The answer lies in setting the right RevPAR target, and doing so based on data

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monopoly hotel pieces on top of increasing piles of coins illustrating the importance of branded upselling strategies to boost profit

Successfully Overbooking Your Hotel And Why It’s Important

A hotel that doesn’t apply overbooking is losing a big chunk of profitable revenue, especially with the highest BAR rates usually being sold last

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hotel forecasting in the new normal has anythgin changed video thumbnail discussion with veit meier of berner+becker

Hotel Forecasting in The New Normal – Has Anything Changed?

We look at what impact the pandemic, technology adoption and staffing issues has had on forecasting, what we forecast and how often we review it

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quiet airport terminal reflecting impact of business travel decline

The Future of Business Travel And Its Impact

Hotels must act now and adapt to the new situation. Eventually, business travel will also surpass that of pre-Covid, but that will take a good while longer

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