bernerbecker
Booking.com Best Practice Guide for Hoteliers
We focus on the peculiarities, best practices, and other aspects of booking.com and provide some insights to help you set up in the best possible way
Should Hotels Consider Charging an Energy Flat Rate Surcharge
What are the advantages of hotels levying an energy flat rate surcharge and what are the dangers that should be considered?
MEGA Events: High Impact Events Fuelling High RevPAR
Strong leisure travel with many high impact events are fuelling a high RevPAR in those destinations, where typical business destinations are yet to recover
Winter Might Be Coming, But Spring Can Still Bloom for Hotels
We look at how global economic factors might influence different traveller attitudes and why hotels must revisit some basic revenue management principles
State of German Hotel Market Through Summer and Into Winter
We review how the different German hotel sectors have faired this Summer and what might happen as we head into the Autumn and Winter
Market Segmentation: Back To Basics As We Recover
Continuing our theme of back to basics, we follow up our last discussion around forecasting, this time we focus on segmentation
Your Starting Price Is Key To Success
How do you then find the correct price point from the start? The answer lies in setting the right RevPAR target, and doing so based on data
Successfully Overbooking Your Hotel And Why It’s Important
A hotel that doesn’t apply overbooking is losing a big chunk of profitable revenue, especially with the highest BAR rates usually being sold last
Hotel Forecasting in The New Normal – Has Anything Changed?
We look at what impact the pandemic, technology adoption and staffing issues has had on forecasting, what we forecast and how often we review it
The Future of Business Travel And Its Impact
Hotels must act now and adapt to the new situation. Eventually, business travel will also surpass that of pre-Covid, but that will take a good while longer