benchmarking

The launch of BenchDirect is a natural progression providing hotel brands with a totally new and much more powerful benchmarking tool

Sizing up the competition plays a major part in your hotel’s marketing strategy. Your competitors have just as much sway in shaping guest demand and expectations as you do, and […]

When a hotel’s financial performance plan is built on GOPPAR they have the raw materials to craft a financial fortress to stand strong

With a combination of hotel benchmarking data, important KPIs and holistic approach to hotel performance will help hoteliers boost operations

Benchmarking could give hotels the tools to dig out of current financial holes. But, it will take a holistic plan and complete hotel metrics

Key to streamlining hotel operations for more profit is to look at hotel KPIs holistically. With benchmarking numbers in hand it’s easier

Using hotel benchmarking and reports to determine profitability, it’s possible to identify true value and clear the way toward higher profit

Relying on RevPAR alone can cause major problems for hotel decision makers. Luckily, there’s a much more reliable recipe for hotel profit

No matter what stage a hotel is at in this crisis lifecycle, deep hotel benchmarking will provide foresight to fight off financial damage

Coupling a data driven hotel performance strategy with a well-oiled sales and marketing team, hotels can kick their efforts into hyperdrive