analytics

Data analytics have all sorts of applications, among them is finding ways to increase revenue, save costs and improve guest satisfaction

From the immense amount of data that organisations receive, very few have the ability or the know-how to utilise it to their benefit. NB: This is an article from AxisRooms […]

There’s no way to import your existing data into Google Analytics 4. That makes this transition quite the change project!

Making the switch to Google Analytics 4 sooner rather than later will allow your hotel’s marketing team to migrate more data for stronger insights

The release of Google Analytics 4 offers a range of new features including many that were previously available only to customers who paid for Analytics 360

Pricing analytics is a necessity for sustainably growing revenue.  It enables answering basic market queries to make real-time pricing decisions

Historical comparison is going to be more challenging in 2023 as the data from google analytics 4 and Universal Analytics aren’t always easily comparable

The concept of insights and alerts seem straightforward, but most BI solutions haven’t perfected the art of delivering relevant information efficiently

Next time someone highlights ROAS take a minute and ask yourself…”okay, that’s great but let’s peel back that number because the devil is in the numbers”

Every single report in Google Analytics is essentially made up by two different elements, dimensions and metrics. NB: This is an article from Direct Your Bookings And the difference is […]