analytics

Consumers used both “new school” and “old school” approaches to booking hotel rooms for business and leisure travel in Q2 2015. According to data from the TravelClick North American Distribution […]

The industry buzz around “Big Data” is deafening. ‘Big Data Analytics ‘ – its uses, abuses, and place in the playbook of travel technology tools – has filled hundreds of […]

The hospitality industry has been evolving into a much more data science industry for several years. The combined impact of shifting demographics and new technologies are the primary catalysts for […]

Business Intelligence (BI) has become a necessity in the hospitality industry. Those of us who have figured out how to leverage Hotel Data as Business Intelligence have increased both revenues […]

Carlson Wagonlit Travel has identified five key trends which will have the greatest impact on business travel going forward. The ‘Faster, Smarter, better?’ study highlights mobile technologies, customisation, the sharing […]

For years, revenue managers and hoteliers have typically forecast demand by looking at historical booking information and then the pickup or pace of ongoing reservations leading up to an actual […]

In a period of economic uncertainty, hotel operators cannot seek to control economic conditions, but they can strategically implement marketing to increase sales and hotel profitability regardless of market uncertainty. […]

Amadeus slotted a key element of its merchandising jigsaw into place last week with the launch of a Customer Experience Management system. The technology is central to the distribution giant’s vision […]

To say that the world has changed in the past ten years is an understatement. A decade ago, mobile phones were still primarily used to make phone calls, a ‘tablet’ […]

We have spent a good deal of time at the Analytic Hospitality Executive advocating for the value of big data for hospitality. Just a few months ago, for example, I […]