analytics
Analytics: the Real Driver for Revenue Management
NB: This is an article by Stephen Hambleton, Product Manager at IDeaS There are many commercial revenue management systems (RMS) available today. Although there are a growing number of […]
STR: Airbnb impact on NYC’s boroughs
NB: This is the third part of an analysis series conducted by STR on Airbnb data in New York City. Read Part One of STR’s analysis of Airbnb’s minor […]
A Guide to Hotel Data and Analytics
NB: This is an article from Snapshot As hoteliers we don’t always consider data to be a fundamental tool in our daily operations. We’d rather focus on making our […]
Google overhauls its travel search interface for mobile
NB: This is a viewpoint by Matthew Barker of I&I Travel Media. Another day, another search engine optimization (SEO) wobble. In late January, Google released a major re-design of […]
Expedia Introduces Bidding for Hotel Listings
In what may ultimately develop into a massive change in the way online travel agencies and hotels do business with one another, Expedia Inc. has quietly introduced changes in […]
Tracking and quantifying the whole customer journey through optimisation
NB: This is an article by Brian Taylor, Digital Managing Director of Jaywing, via Travolution With the full onslaught of winter upon us, it’s natural that people find themselves dreaming […]
6 ways to bring precision to Revenue Management
NB: This is an article by Tom Bacon for Eye for Travel Today it is possible to cut the data in so many different ways, but now is the […]
5 SEO Rules for the Travel Industry
NB: This is an article by CT Moore, founder of Socialed When it comes to SEO, there are best practices which are universal, immutable laws, and then there are […]
Using Facebook ‘Pages to Watch’ to Monitor Your Hotel’s Competition
NB: This is an article by Arielle Sanchez, Digital Media Manager at E-Marketing Associates There’s a lot of talk about how to develop a social media strategy for your hotel, […]
The New Rules of SEO
Search will always be important to hotels no matter what the trend of the day may be. In fact, understanding Search has become more important than ever for hoteliers […]
