analytics

  Search will always be important to hotels no matter what the trend of the day may be. In fact, understanding Search has become more important than ever for hoteliers […]

  NB: This is an article by Martin Soler, CMO, SnapShot Big Data and Hotels, Today It’s 2016. Yet, current rates in the hotel industry still depend on human decisions […]

  Destinations are some of the most prolific users of social media in the travel industry – a trend that includes a wide cross section of channels and often backed by hefty levels […]

  NB: This is a viewpoint by Tony Gray, senior director of North American Professional Services for Webtrends Every travel company wants to use data to make the right decisions […]

  To increase direct bookings with email marketing, you first have to deliver engaging campaigns. Sometimes it’s hard to know what will work with your audience, so it’s a good […]

NB: This is an article by Trent Cockerham of Koddi.com Price accuracy in meta is a critical piece for campaigns to run smoothly. Having the rate display accurately between the ad […]

  NB: This is an article by Kelly McGuire, Executive Director Hospitality & Travel Global Practice at SAS 2015 was a busy year for Hoteliers. ADR, Occupancy and RevPAR achieved […]

  Big data isn’t all about knowing every nuance of your guests; it’s also about getting a closer look at your own business. For companies like global giant Carlson Rezidor […]

  NB: This is an article by Rich Maradik, Founder of nSight for Travel The head of Revenue and Distribution for a large global chain framed the hotel big data […]

NB: This is a featured article by Pierre Boettner, founder and CEO, hospitalityPulse The industry buzz around “Big Data” is deafening. ‘Big Data Analytics ‘ – its uses, abuses, and place […]