analytics
How to Choose Big Data Analytics Tools for a Hotel
NB: This is an article by Martin Soler of SnapShot Many hoteliers, general managers, and revenue managers wish they could get a better handle on the data available to […]
Analytics: the Real Driver for Revenue Management
NB: This is an article by Stephen Hambleton, Product Manager at IDeaS There are many commercial revenue management systems (RMS) available today. Although there are a growing number of […]
STR: Airbnb impact on NYC’s boroughs
NB: This is the third part of an analysis series conducted by STR on Airbnb data in New York City. Read Part One of STR’s analysis of Airbnb’s minor […]
A Guide to Hotel Data and Analytics
NB: This is an article from Snapshot As hoteliers we don’t always consider data to be a fundamental tool in our daily operations. We’d rather focus on making our […]
Google overhauls its travel search interface for mobile
NB: This is a viewpoint by Matthew Barker of I&I Travel Media. Another day, another search engine optimization (SEO) wobble. In late January, Google released a major re-design of […]
Expedia Introduces Bidding for Hotel Listings
In what may ultimately develop into a massive change in the way online travel agencies and hotels do business with one another, Expedia Inc. has quietly introduced changes in […]
Tracking and quantifying the whole customer journey through optimisation
NB: This is an article by Brian Taylor, Digital Managing Director of Jaywing, via Travolution With the full onslaught of winter upon us, it’s natural that people find themselves dreaming […]
6 ways to bring precision to Revenue Management
NB: This is an article by Tom Bacon for Eye for Travel Today it is possible to cut the data in so many different ways, but now is the […]
5 SEO Rules for the Travel Industry
NB: This is an article by CT Moore, founder of Socialed When it comes to SEO, there are best practices which are universal, immutable laws, and then there are […]
Using Facebook ‘Pages to Watch’ to Monitor Your Hotel’s Competition
NB: This is an article by Arielle Sanchez, Digital Media Manager at E-Marketing Associates There’s a lot of talk about how to develop a social media strategy for your hotel, […]