analytics

How to Uncover Your Hotel Target Market with Google Analytics

As a hotelier, you want to get the best return for your marketing dollars by marketing to your target consumer. Google Analytics is a powerful (free!) tool for precise data […]

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Delving deep: travel brands need an intelligent approach to data

As data increasingly becomes the difference in a competitive travel landscape, EyeforTravel’s new report explores the possibilities for deep learning Artificial intelligence isn’t new, but it’s finally getting smart, thanks […]

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Are Comp Sets Still Relevant in Revenue Management Today?

At the fifth annual Revenue Strategy Summit, Kalibri Labs CEO and co-founder Cindy Estis Green posed a question: How much do comp sets matter anymore? “I’ve had quite a few owners […]

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Diving into Hotel SEO? Focus on Local Search First

Perhaps more than any other industry, hospitality is tied to its location. While retail and office work have moved to the internet, hotels remain offline to a certain extent. The […]

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Predictive Analytics for Hotels: Look to the Future for Big Results

Until recently, hotel owners and managers have been limited to using historical data to predict future performance.  Hoteliers have depended on occupancy as the gold standard for revenue generation. NB: […]

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When Are Highest Value Leads Generated on Google Hotel Ads?

When it comes to metasearch traffic, the data for determining weekly trends for your account is readily available. We wanted to take it a step further to get a better […]

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Revenue Metrics Are Evolving: Average Room Rate Becomes Two for One

The previous methods of ADR (Average Daily Rate) calculations are not good enough any longer. In the fast-paced world of the hotel industry the ecosystem of distribution channels and methods […]

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5 free SEO tools to improve your hotel’s search engine performance

Despite Google’s relentless expansion of its advertising platforms, which have pushed organic search results further down the page, organic traffic still makes up most of a hotel’s online traffic and […]

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Google Analytics: A Hotelier’s Guide

The ‘freemium’ web analytics service is the most widely-used of its kind in the world, and for good reason: it can give you almost any insight you need into the […]

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Improving Hotel Organic Search Performance with Structured Data

Many hoteliers have experienced a similar trend with their organic traffic from Google: it is decreasing. Over the last several years, Google has drastically changed the way they present websites […]

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