analytics

The first secret to unlocking the full potential of your PMS data is to identify your business drivers. Business drivers are the key factors that impact your hotel’s revenue and […]

By freeing up access to data across your hotel, you empower real data-driven decision making across the board and have a clear competitive advantage

Data analytics facilitates the implementation of hotel dynamic pricing based on various factors such as time of booking, room type, season and segment

Due to what seems like an exponential rise in data complexity, combined with a reduction in time and resource, many Revenue Managers feel trapped

The importance of analytics in the hospitality industry cannot be overstated, as it provides several critical benefits

For hotels to continue tracking guest behaviour on their website and booking engine, hotels will be required to switch on Google Consent Mode

In this era of endless digital progression, the ability to leverage AI and data is a game-changer. And hotel executives possess the power to change the game

This discrepancy between interest and action suggests that search data should not be the sole basis for forecasting demand in the hotel sector

If averages give us an incomplete picture, where do we look to find actual metrics we can act on? The answer is going more granular in your data analysis

These tips on switching from spreadsheets to analytics could prove useful and help avoid some common pitfalls organizations fall victim to