analytics

Benchmarking and KBI’s were all the rage but today you don’t hear much about their usefulness or how to create them. There is a good reason they have fallen out of sight in the hospitality industry.

A hotel marketing manager may need to understand the results of various promotional levers, which means feeding response data into campaign planning models and running scenarios

In this podcast we talk about the topic of Market Segmentation and why it is so crucial to developing a strong Revenue Management strategy.

Website analytics play a very important role in improving your hotel’s online presence. By understanding the performance of your vanity hotel website, you can improve your direct bookings.

Revenue strategy requires a collaborative approach, with every stakeholder understanding how their decisions impact other departments and your bottom line. NB: This is an article from Rainmaker The powerful visualizations […]

In this two-part series, we break down the technology and techniques that help hoteliers boost the metrics that matter most. This follow-up article covers the most impactful techniques

The following technologies are essential components of a profitable hotel operation. Each section features one tech best practice, followed by the relevant metrics that it impacts the most.

Work smarter, not harder. It’s an age-old sentiment that has inspired countless professional and personal agendas over the years. NB: This is an article by Terri Miller, CEO & Co-Founder […]

In 2013, Amazon filed a patent for what the company calls “anticipatory shipping.” NB: This is an article from Nor1 The idea is that Amazon uses predictive analytics to know […]

Last month, we launched a post to help hotels diagnose traffic drops on their websites. We looked at how to pinpoint a drop in a traffic, isolate the channel(s) where […]