airlines

The fourth industrial revolution is well underway. It’s fuelled by the digitalisation of everything. Now, the airline industry is catching this revolutionary wave. NB: This is an article by Amadeus […]

Hilton is considering ways that revenue management techniques could be used to improve customer satisfaction, and there are opportunities for airlines too. Many service-focused organisations identify opportunities to ‘surprise and […]

Giving a customer too many options can lead to procrastination and even paralysis in the booking process. Airlines boast of new travel options: customer choice is at an unprecedented level! […]

Back in 2015, when Lufthansa decided to introduce a surcharge on all reservations coming through the global distribution systems (GDSs), Max Izmaylov had just started to think about Winding Tree. […]

  Consternation over the relationship between online travel agencies and hotels has garnered a lot of ink in industry articles over the past several years—that’s understandable. However, one very viable […]

Too much intervention can be problematic but a balanced and active approach to airline revenue management works best. ‘Passive’ revenue management (PRM) takes human intervention out of the equation. It […]

  Carriers make inflated claims of distribution costs, a study has found. Airline claims that increased direct distribution will slash their cost of sales are pulled apart by an ‘Airline […]

“Wealth is largely the result of habit,” German-American businessman John Jacob Astor once said. With ancillary revenue of $44.6 billion, it’s clear the airlines included in the 2017 edition of […]

‘Ancillary’ revenue is, of course, a growing portion of airline revenue. Some airlines are even reporting more than 40% of their revenue from ‘ancillary’ services, which generally refer to the […]

At one airline, the new promotional fare with a three-day purchase window isn’t selling. Another is finding that a large tourist boom in Costa Rica isn’t translating into sales of […]