airlines
Marriage of RM & merchandising: logical next step for airlines
The notion of ‘right product, at right time and at right price’ may be something airlines understand only too well but they still aren’t getting it right. Today many airlines […]
Why airlines need to segment smarter
People travel for many different reasons but often airlines don’t go far enough in meeting their specific needs. Marketing textbooks generally speak of customer segmentation based on demographics. We are […]
How airlines can benefit through optimized revenue management
Most airlines have optimized their core ticket costs. But as ancillary purchases represent an increasing percentage of customer spending airlines must rethink their revenue-management practices. Airlines have been early adopters […]
Cracking the code to make airline loyalty count
Since their launch, airline loyalty programs have become valuable revenue drivers, brand builders, marketing tools and assets. They play a critical role in airline profitability, and competitiveness. As consumer trends […]
Private channel airline distribution deals spark concerns
Under a new arrangement that IAG has negotiated with Amadeus and Sabre, selected companies aren’t subject to the $10 per one-way GDS surcharge that the IAG airline British Airways and […]
Kicking off a digital revolution for airlines with ‘Total Offer Optimization’
The fourth industrial revolution is well underway. It’s fuelled by the digitalisation of everything. Now, the airline industry is catching this revolutionary wave. NB: This is an article by Amadeus […]
Hotels and airlines can apply Revenue Management to surprise and delight
Hilton is considering ways that revenue management techniques could be used to improve customer satisfaction, and there are opportunities for airlines too. Many service-focused organisations identify opportunities to ‘surprise and […]
Too many options can lead to paralysis in the booking process
Giving a customer too many options can lead to procrastination and even paralysis in the booking process. Airlines boast of new travel options: customer choice is at an unprecedented level! […]
Blockchain blockbuster: is the travel industry’s invisible battle over?
Back in 2015, when Lufthansa decided to introduce a surcharge on all reservations coming through the global distribution systems (GDSs), Max Izmaylov had just started to think about Winding Tree. […]
GDS: The forgotten leisure channel?
Consternation over the relationship between online travel agencies and hotels has garnered a lot of ink in industry articles over the past several years—that’s understandable. However, one very viable […]
