airlines
3 things Expedia learnt from analyzing airfare data
Expedia, the travel technology giant, has analyzed its trove of data to identify key trends in air travel. The data was consolidated primarily from the Airlines Reporting Corporation, with […]
Airline system look-to-book ratios soar
Back in the good old days, say around 20 years ago, airline systems had a 10:1 ratio of searches to actual bookings. Fast forward to 2015 and a metric […]
Amadeus sees ancillary sales via OTAs up 85%
A dramatic shift towards online merchandising is being spearheaded by online travel agencies (OTAs) new research reveals. The Amadeus IT Group saw an 85% increase in the amount of […]
Google power, and its latest statistics, dominate BTO
Google was a constant theme during the keynotes at last week’s Buy Tourism Online event in Florence, Italy, but Lufthansa’s distribution cost charge (DCC) also made a few honorary […]
Managing the invisible in a complex world of Revenue Management
Tom Bacon outlines some of the risks that arise from working with the ‘invisible’ systems of RM, big data and analytics systems Airline revenue management (RM) systems, like many […]
When revenue managers become matchmakers
RM is often viewed as a clinical process but it can really help airlines choose customers wisely, while delivering them a relevant and personal experience. Often revenue management is viewed […]
The online travel triangle: mobile, data & customer
“What customers want is communication, information and control.” The statement came from Dara Brady, Ryanair’s head of digital experience at recent keynote address to an EyeforTravel audience in London. He […]
When RM becomes revenue mismanagement
What’s the point of buying and maintaining a sophisticated system and overriding it for the wrong reasons? There isn’t one….. ‘Cut fares, our load factors are unacceptable’. Sound familiar? It […]
Lufthansa touts Google as big-name partner
Lufthansa is forging ahead with its efforts to establish partnerships with intermediaries and other travel brands – with Google going live this week. The airline is currently embroiled in a bruising […]
Is American Airlines basement pricing a smart strategy?
American Airlines (Nasdaq: AAL) plans to offer exclusive, low-priced air tickets to address a concern that ultra-low cost airlines such as Spirit and Frontier are luring cost-sensitive, nonstop travelers from […]
