airlines
When revenue managers become matchmakers
RM is often viewed as a clinical process but it can really help airlines choose customers wisely, while delivering them a relevant and personal experience. Often revenue management is viewed […]
The online travel triangle: mobile, data & customer
“What customers want is communication, information and control.” The statement came from Dara Brady, Ryanair’s head of digital experience at recent keynote address to an EyeforTravel audience in London. He […]
When RM becomes revenue mismanagement
What’s the point of buying and maintaining a sophisticated system and overriding it for the wrong reasons? There isn’t one….. ‘Cut fares, our load factors are unacceptable’. Sound familiar? It […]
Lufthansa touts Google as big-name partner
Lufthansa is forging ahead with its efforts to establish partnerships with intermediaries and other travel brands – with Google going live this week. The airline is currently embroiled in a bruising […]
Is American Airlines basement pricing a smart strategy?
American Airlines (Nasdaq: AAL) plans to offer exclusive, low-priced air tickets to address a concern that ultra-low cost airlines such as Spirit and Frontier are luring cost-sensitive, nonstop travelers from […]
Effect of TripAdvisor Reviews on Bookings
While we know that travel reviews influence traveler decisions—95% of travelers report using travel reviews regularly to make booking decisions*—the impact of reviews on hotels goes much further than just […]
How operations impacts revenue management
As in many industries, pricing in airlines is often considered a headquarters function, a process that may require detailed customer segmentation, complex demand forecast algorithms and optimisation routines. For airlines, […]
Ancillary revenue, or should that be merchandising?
The latest airline ancillary revenue tome is out and yes, you guessed it, airlines continue to see significant gains with some reaping more than a third of total revenue from […]
Gatwick Airport: a distribution disruptor?
“World-first” is an overused phrase in travel technology, but Gatwick Airport, of all places, has made such a claim around a service which allows “connecting flights between low cost and […]
UK TMCs turn back on Lufthansa’s GDS fee
The majority of UK travel management companies are turning their back on Lufthansa’s €16 GDS fee. Two-thirds (67%) of the Guild of Travel Management Companies’ membership have declared that they […]